Category Archives: #HipNJ Cares

#HipNJ Cares highlights the Garden State’s heart of gold. We feature passionate charity efforts and the philanthropic all-stars behind these important initiatives!

Star Dog

Do you give a “shirt?”

Star Dog certainly does.  What started out as a small charitable concept is now a booming business helping children in need!

#HipNJ’s Kelly Dillon sat with the founder and owner of Star Dog, Denise Riccotti, to learn more about this stylish organization.

The company was born out of a clothing donation Denise made to an orphanage in Mexico.  The children were ecstatic when they received the brand-new garments, and asked if they could have dogs printed on the shirts.  Thus, a brand was born!

Star Dog’s shirts are made from pre-shrunk, soft spun cotton, and are available in all sizes.  #HipNJ charities that SD is affiliated with include The Valerie Fund’s “Camp Happy Times”; Your Grandmother’s Cupboard; Father English Center and many, many more.

When you purchase a shirt from Star Dog, they in turn donate one back one of their charities.  To pay it forward in a fashionable way, or to learn more about Star Dog, please visit their website.

The Property Brothers Welcome Cost Plus World Market

Cost Plus World Market has opened its first store in the Northeast, and they chose to debut in #HipNJ!

The Livingston flagship recently celebrated a monster grand opening that was headlined by celebrity guests, HGTV’s “Property Brothers”.

#HipNJ’s Sam Selvaggio spoke to the guests of honor, Jonathan Scott and Drew Scott, as well as the excited attendees about this great event.

“Its been a heck of a turnout,” said Larry Amos, District Manager of Cost Plus World Market.  “The community has really supported us, much better than I think we’ve even expected.”

“I think the store is absolutely beautiful.  The amount of product is amazing,” said one World Market customer, Annie Sarel.

Cost Plus World Market has been an American staple since 1958, when the first location opened in San Francisco’s famed Fisherman’s Wharf.  The store has unique finds for the home, from stylish furniture and neat room accents, to gourmet food and kitchen needs.  You can even find clothing and jewelry!

Cost Plus World Market’s homey yet motivating vibe is a perfect compliment to The Property Brothers’ brand, which was why they were so happy to help cut the red ribbon!

“We are happy to be in New Jersey, speak with our fans and help out a good cause,” Jonathan Scott said.  (The brothers were collecting nonperishable food to donate to local food banks).

The duo also couldn’t wait to meet our #HipNJ crew!

“I knew you were coming, so I had to look hip,” Drew Scott quipped.

“Where should we go in New Jersey when we leave here?” Jonathan added.  (We made sure he bookmarked us for the next time he’s in town!)

Cost Plus World Market is located at 530 W Mt Pleasant Ave in LivingstonNJ 07039.  For more information, please visit their website.

Equinox Teams Up with Fill-A-Need Foundation

Equinox in Summit recently teamed up with the Fill-A-Need Foundation, a non-profit organization dedicated to supporting adults with special needs, to host a “white party”.  The event raised money for the Hamlet, a campus to support the needs of adults with autism.

#HipNJ’s Gina Cerniglia spoke to the party’s VIPs, including Co-Founder & President of Fill-A-Need, Katie Cancro. 

“We want to bring the communities together and bridge the gap between the world of Autism and the communities and offer a type of campus that almost acts like a type of community in itself,” explained Katie.

Equinox General Manager Brian Grogan also chatted with #HipNJ about why they decided to host this event:  “One of our members is greatly involved with autism initiatives, and she brought Katie to us and this great foundation.  We’re extremely honored to help here tonight.”

The party was packed with attendees eager to support this great cause. Aston Martin Summit | Short Hills  showcased their newest fleet of vehicles, and Paul Anthony Entertainment provided a DJ accompanied by violin and percussion.  Guests enjoyed complimentary cocktails and hors d’oeuvres by twofiftytwo.  Most importantly, significant funds were raised to help better the lives of these important #HipNJ citizens!

For more information about Fill-A-Need, or to make a donation, please visit their website.