Category Archives: Rising Stars

Hip New Jersey sits with the state’s up-and-comers before they hit the mainstream. We’ll find out what motivates them on their journey to the top!

Transmedia at Montclair State University

Students at Montclair State University were at the cutting edge of information sharing this school year, where they- and #HipNJ– learned all about transmedia.  

Transmedia takes storytelling to a whole new level! By utilizing multiple platforms, information can be distributed to people in any way imaginable. It is a collaboration of social media, print, websites, products, television, and so much more.

“You can’t just exist on the planet anymore, you need to exist in every facet,” said transmedia student, Christian Proscia. “You need to be on Facebook, you need to be on Twitter, you need to be on Instagram, you need to have a Youtube channel.”

The concept of transmedia can be taken beyond the classroom; it can be utilized by every business to extend their reach to a wider audience. It encourages people to delve deeper into an idea and act as a participant instead of a onlooker. Transmedia is used to create collective sources of information that are engaging and immersive, creating an experience for the user.   

“The biggest takeaway is seeing how interconnected everything is,” said student, Chris Heintze. “What you do on one platform, you want to continue onto another platform and make sure everything works in a cohesive group.”

The Montclair State University students were pushing the envelope with new, creative ideas. From creating a virtual board game and developing apps, to making Facebook pages for specific characters in their story, they thought of out-of-the-box ways to reach their audience.

If you’re a looking for a new way to promote your business or ideas, this is must-see segment!


Rising Stars: ETTWomen

#HipNJ‘s Lisa Marie Latino presented at the ETTWomen Workshop, and talked about the importance of incorporating video into business marketing plans.

Lisa Marie’s presentation was held at Fireside in Marlboro, and over 50 women (including ShoreTV NewJersey’s Janine Strafaci) attended.

“What makes us hip is that we don’t complete with each other, we empower each other”, proclaimed Judy Banks of Balance Your Life.

Lisa Marie, who owns Long Shot Productions as well as co-running #HipNJ, gave the following tips:

TIP 1: When brainstorming for your video, think outside the box. Don’t be so rigid and traditional. Have fun with your message, and come up with something completely original that is short and to the point.

TIP 2: Your videos should look professionally produced. Even if you create the content yourself, it should be structurally sound. Do not cut corners just for the sake of saving money. Hiring a reputable production company will ensure the best result. They will work with you on scripting, storyboarding, production, and post-production.

TIP 3: Plan ahead on how you will market your video content. Videos just don’t get uploaded to YouTube and become viral on their own. You must share on your social media channels and get your audience involved.

TIP 4: A great way to get your customers involved is by staging an online contest. Offer a prize for submitting and showing how they use your product or service, in a video. You load the winning entry on YouTube and share across social media.

TIP 5: Use video as a key part in your communications. Instead of having a phone call with a potential client, use Skype or another service to connect. Having that virtual “facetime” will strengthen your bond and help seal the deal!

The Entrepreneurial Think Tank for Women, formerly ETTM, helps women build businesses “holistically”, covering every angle the successful entrepreneur needs.  ETTWomen’s mission is to connect like minded women to network with intention, build relationships, learn from and support each other.

“Our annual retreat is a little bit more personal, where the women come to connect on a deeper level,” explained co-founder Vanessa Coppes.

“It’s working on yourself, on your business, and we’re setting the stage for an amazing 2015,” added co-founder Lynette Barbieri.

For more information on ETTWomen, log onto

everybody loves hazel

Everybody Loves Hazel

New author Carla Komar is promoting positivity and friendship in her release of children’s book, “Everybody Loves Hazel”.

This New Jersey native encourages happiness and the joy of helping others to young children through a lovable chick named Hazel. She sat down and chatted with #HipNJ‘s Lisa Marie Latino about her book and unique home design.

Carla’s daughter Charlie, along with some of her friends, kicked off the segment with a very important question, “What does love mean to you?” Charlie gave the very special response of, “When my mom comes home from work, I give her a big hug!” Clearly positive vibes run in this family.

Carla’s cute chick Hazel believes in happiness, hope, peace, trust, friends, and love. The story focuses on Hazel’s trip into town to pick up her pink birthday cake, where she meets some friends along the way. As readers follow Hazel’s journey, they learn that helping others makes every day a brighter, happier one!

The character of Hazel stemmed from a children’s accessory line created by Carla. The six meanings of Hazel are represented by different fun, colorful bracelets. Not only are these bracelets cute and fashionable, they are a reminder that a little kindness goes a long way.

Carla’s home is just as colorful as her book and bracelets. Carla’s background in children’s apparel brought her all around the world, and she has brought a piece from each journey into her home. This eclectic home décor speaks to the creativity that blossoms in the Komar household!

Whether you’re an up-and-coming author or just need a little dose of positivity, this is a must-see segment!

For more information on Carla Komar or to purchase “Everybody Loves Hazel,” please visit