Students at Montclair State University were at the cutting edge of information sharing this school year, where they- and #HipNJ– learned all about transmedia.
Transmedia takes storytelling to a whole new level! By utilizing multiple platforms, information can be distributed to people in any way imaginable. It is a collaboration of social media, print, websites, products, television, and so much more.
“You can’t just exist on the planet anymore, you need to exist in every facet,” said transmedia student, Christian Proscia. “You need to be on Facebook, you need to be on Twitter, you need to be on Instagram, you need to have a Youtube channel.”
The concept of transmedia can be taken beyond the classroom; it can be utilized by every business to extend their reach to a wider audience. It encourages people to delve deeper into an idea and act as a participant instead of a onlooker. Transmedia is used to create collective sources of information that are engaging and immersive, creating an experience for the user.
“The biggest takeaway is seeing how interconnected everything is,” said student, Chris Heintze. “What you do on one platform, you want to continue onto another platform and make sure everything works in a cohesive group.”
The Montclair State University students were pushing the envelope with new, creative ideas. From creating a virtual board game and developing apps, to making Facebook pages for specific characters in their story, they thought of out-of-the-box ways to reach their audience.
If you’re a looking for a new way to promote your business or ideas, this is must-see segment!