November 1st not only marked the beginning of the Holiday season (too soon?), but for many families affected by breast cancer, the real gift is knowing that November 1st also marked the beginning of an important fundraising campaign that will bring the Connie Dwyer Breast Center, a state-of-the-art breast health facility sponsored by the Connie Dwyer Breast Cancer Foundation, to the Trinitas Regional Medical Center in Elizabeth, NJ.
During each Tuesday in November, there will be pop-up party locations staged at Bloomingdale’s Short Hills. Participants will have the opportunity to engage in different activities for varying amounts of donation. With a minimum donation of $1, visitors will be gifted with Smarties® candy. For a donation of $5, attendees will receive goodies and/or gift cards from partnering brands and businesses, while supplies last. For $10 or more, participants will be entered-to-win a gift from Bloomingdale’s Short Hills. Anyone who visits the pop-up location will be encouraged to partake in an interactive photo booth that will tie directly to the Trinitas social media awareness campaign running online.
The campaign will conclude on the national day #GivingTuesday, November 28. On that day, there will be a live Facebook event hosted by New York Giants legend Ottis Anderson and other guests that will encourage viewers to donate funds through the Trinitas Health Foundation website portal.