nyx cosmetics

Amanda Ensing Unveils NYX Cosmetics to #HipNJ!

#HipNJ is in love with the new NYX store at Willowbrook Mall of Wayne!

This one-of-a-kind store combines the worlds of makeup and 21st century digital fun. NYX consumers can get lost at the NYX Beauty Bar, where they can choose from a number of different of-the-moment tutorials (i.e. strobing, ombre lips, etc.) and then re-create those looks using alongside their favorite beauty influencers/vloggers! Consumers can create their own custom eye makeup palettes at the NYX Shadow Bar in-store, or pick the best formula for their pout at the NYX Lip Bar.

We recently chatted with YouTube beauty expert Amanda Ensing on her go-to NYX products, her amazing rise to viral fame, and her experience opening up NYX’s first New Jersey location.

#HipNJ: What are your favorite NYX products to use?
Amanda Ensing: My favorite NYX products are the NYX HD concealer and the NYX liquid suede lipstick in soft spoken.

#HipNJ: Talk about your time unveiling the NYX Willowbrook store.
The Willowbrook store was incredible – it’s literally makeup heaven. I love the concept of the lip and eyeshadow bar because you are able to customize to you are liking.

#HipNJ: What sets NYX product apart from all the rest?
NYX is unique in that it’s always innovative in creating new episodes while staying affordable. The quality is never compromised.

#HipNJ: How did you get started doing makeup tutorials on YouTube?
I got started in my dorm room in college. I was trying to figure out how to do my makeup and wanted to document the process. I would upload a video once a week as I tried out products.

#HipNJ: How did you grow your audience?
I grew my audience by staying consistent. I provide content regularly and I think my passion shines through. I love creating looks and informing beauty lovers of hot new products.

The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain. Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months.

For more information, visit NYXCosmetics.com.

OMG Women in Business Master Class at Saks Fifth Avenue Short Hills

#HipNJ recently attended a #hip business event at Saks Fifth Avenue Short Hills!

In honor of Women’s History Month, the OMG Tea Party hosted the OMG Women in Business Master Class Experience in partnership with Saks Fifth Avenue of Short Hills and Flagg Labor. The champagne reception-style event centered around a lively discussion entitled “Leadership, Life and Success on Your Own Terms”. The esteemed panel was made up of NJ BIZ 2016 Lifetime Achievement Recipient, Sally Glick, Principal and Chief Growth Strategist of Sobel & Co.; Dorinda Walker, Vice President of Consumer Strategy and Key Initiatives Multicultural Marketing at Prudential U.S.; Kristi Brink, Vice President and General Manager of Saks Fifth Avenue Short Hills; Zakiyyah Sheila Flagg, CEO of Flagg Labor; Kim Keating, Founder and Chief Marketing Strategist of GIVE Marketing; and Shakira Johnson, Creative Director for Johnson PR & Events and The OMG Tea Party.

Shelly Aberson, president and founder of Aberson Narotzky & White, was very impressed by the event.  “When Shakira said she was looking for mentors to help the girls here, I jumped at the chance.  I’m so impressed!”

Brittany Hale, an attorney for Mayor Michael Bloomberg, was also very inspired by the positive energy that filled the room.  “My favorite lesson from the evening was that success may not always look and feel like you thought it would.  Once you achieve what you think is success, discovering that it may not look and feel like you want it to is not something people always expect.”

The event surpassed the expectations of OMG Tea Party founder Shakira Johnson!  “It just shows that women are interested in these types of events.  It promotes bonding, sisterhood and it’s also great for everyone’s respective businesses!”

After the discussion, attendees were treated to a make-up master class hosted by Estee Lauder and a fragrance sampling courtesy of Tom Ford.

For more information on the OMG Tea Party, visit them on Facebook.

fuse events

Fuse Events Teams Up With Empire Social Catering

By: Cara Di Falco

Fuse Events, a #hip, customizable event space in Hoboken, has brought in a delicious new catering team, Empire Social Catering!  To celebrate the partnership, they recently held a “Spring Awakening” event to showcase their respective talents to the marketplace.

Fuse is an event space that can accommodate events like birthday parties, showers, brunches and professional meetings. The space will hold 60 people seated or 80 standing.  A small bar area is available for drinks, but the space is BYO.  Seating includes bar tables with stools and a few lounge-style couches. There is also a small outdoor space available, with large windows and glass doors on either end of the space. It can be set up and decorated to suit most event needs!

Empire Social Catering is headed up by Chef Abe Elkomey. At the event we attended, Chef Elkomey crafted several creative small tastings, including a Mediterranean lamb meatball in a mint pesto, quinoa salad with pickled orange and a melon compote salad – to name a few!

Entertainment for the evening included a live jazz band and a special performance by Fuse owner Karen Nason.

Empire Social is available for off-site catering as well so feel free to check them out for any event. They have a full team from chefs to wait staff and clean up crew.

For more information on Fuse, visit them on Facebook.  For more on Empire Social Catering, visit EmpireSocialCatering.com.

Live Hard, Work Hard, Play Hard.