Tag Archives: hipnj

revenue

Cheldin Barlatt Rumer’s Roadmap to Revenue

Cheldin Barlatt Rumer, CEO and Executive Producer of I-g Creative, wants to help #Hippers successfully launch their businesses with her Roadmap to Revenue series!

Recently she hosted a webinar called “Tell…Not Sell” and lucky for you, #HipNJ was there to get the inside scoop!

Here are some tips we learned on how to turn your concepts into reality without the need for a boring PowerPoint presentation.

1) Figure out who’s in your huddle, in the stands, and who’s your opponent.

It’s important to communicate in your most authentic voice, which is found when you are comfortable. In order to feel comfortable, these are the types of people that you need to learn about:

  • Huddle – Your huddle is the people you sweat with. They understand your business and are willing to put in the work so things make sense. They are objective and always constructive.
  • Season Ticket Holder – These are the people who love you regardless of what you do. They want to hear you’re doing well, but won’t be upset if you tell them otherwise.
  • The Fair Weather Fan – The fair weather fan will wear your jersey when you win, but tell you everything you did wrong when you lose. These people don’t need the details of what’s going on in the huddle.
  • Opponent – Your opponent may be someone who is close to you. They are the people who are first to criticize and make you not want to tell your story.Figure out who belongs where!

2) Tell your story

Be comfortable in your skin and be able to relay your products and service to people. This is easily done using the connect-share-promote approach, otherwise known as an “elevator speech”. An elevator speech is typically three minutes or less and can be broken down into five parts:

  • The Intro – Tell them your name! The more unique your name is the better, so don’t be intimidated. Unique names allow for a special and longer interaction. If they want to work with you they’ll know how to pronounce your name correctly.
  • The What – This is the time to scream your dream. Be specific and be clear on the facts of your business. Confidence is important because if you don’t know what you do, how will anyone else?
  • The Three – Determine 3 things that allow people to be confident in your business. You should know these three things so well they roll off your tongue. These are the things that matter about your business! They are your benefits and your customers return on investment.
  • The Exit – How you leave is just as important as how you enter. Promote yourself! Where can people find/connect with you? Give them your card even if they don’t ask. Lastly, ask for their feedback as it promotes additional conversation.
  • Follow up – If they don’t get back to you, email them. Behave as if you need them because as a small business entrepreneur you DO.  This way of communicating is solely driven by the passion you have about your business so act like you care.

Cheldin offers one-on-one sessions, group sessions, & independent study online courses.

To learn more about the Roadmap to Revenue Series and I-g Creative, visit i-gcreative.com.

#HipNJWeddings: Live Event Painting, A Wedding Must-Have

For live event painter, Anthony Galati, event painting is more than just a hobby. Our very own Lisa Marie Latino sat down with Anthony as he shared with #HipNJ why live painting at a wedding is a must!

Anthony says the uniqueness of event painting is what draws in his customers. It’s something different that you don’t see everyday. Anthony will paint the scene in the room and the people as the event is occurring. These paintings can also pose as a family heirloom for the bride and groom to cherish forever!

The cool thing about these paintings is the faces are completely recognizable! Anthony tells Lisa that these live events are some of the hardest things to paint.

Anthony has a long history of art but event painting is something he has started in the past year and a half. He made art his full time career 5 years ago and has 20 years of oil painting experience! Anthony gets his inspiration from combining the constantly changing outdoor landscapes with everyday still painting.

With #HipNJ’s plentiful wedding venues, these beautiful and elaborate settings are great for event painting! For more information on Anthony and his work check out his website at www.EventPaintingsByAnthony.com.

Off-Broadway Star Kimberly Aliano

#HipNJ’s Lisa Marie Latino recently went backstage with Off-Broadway star Kimberly Aliano, who is currently crooning in “My Big Gay Italian Wedding” and “My Big Gay Italian Funeral.”

“I am a big advocate for the gay and lesbian community, so to appear in these shows is very special for me, in more ways than one,” proclaimed Kimberly.

“My Big Gay Italian Wedding” satirizes the controversy surrounding same-sex marriage while drawing on larger than life gay and Italian characters. Kimberly marries the two principles, Anthony Pinnunziato and Andrew Polinski.

“My Big Gay Italian Funeral” picks up where “Italian Wedding” leaves off, at the funeral of Anthony’s father Joe. Kim plays Fanny Zucchiatti, owner of the Spectrum Gay Nighclub in Brooklyn.

Her latest “Funeral” performance- on Father’s Day- was dedicated to her dad.  Gary Potenzone, Sr., co-owner of the legendary Apollo Flag Company, passed away earlier in 2014.  (Apollo is now owned by Kimberly’s mother, Deborah and uncle, Albert Potenzone).

“I couldn’t think of a better gift to give him in heaven than singing and acting in his memory,” Kimberly bittersweetly explained.

While Kim confidently struts her stuff on stage, her road to stardom hasn’t been easy. Kimberly has struggled with her weight her entire life- a plight that the image-driven music industry hasn’t been sympathetic towards.

“I had a lot of doors shut in my face because of my appearance,” said Kimberly, a plus-size model and children’s book author (“Chubby…is everywhere!”) Despite the obstacles, Kimberly’s pipes have landed her cushy gigs, including singing for President George W. Bush at Drew University.

When Kimberly isn’t performing, the lifelong Totowa resident likes to chill at home with her husband, Giovanni, and her two kids, Vincenza (6) and Antonio (1). She is very involved in charity work, and helps out at her siblings’ store, Sweets and Stuff by Apollo.

Something tells us that her schedule is going to get a lot busier!