The New York Denim Days Festival is happening on September 22nd and 23rd, and the excitement is spreading among #HipNJ‘s fashionistas! We recently met up with Tricia Carey, the director of global business development for TENCEL™ by Lenzing, at Willow St. in Morristown.
Lenzing’s TENCEL™ Denim uses sustainably harvested trees to provide softness and performance with a low impact on the environment. As title sponsor of New York Denim Days, TENCEL™ will create a shop-in-shop stocked with a selection of garments. This will be done using their fiber from top brands, including 3X1, Mavi, Reformation, Godfather of Denim and more.
At Willow St., Tricia spoke with its owner, Lezli Salz-Bradley, about how she feels about carrying TENCEL™ in her stores and what she likes most about it.
“It’s definitely how it feels. It’s flowy, it’s always soft, and the color takes well,” Lezli said of TENCEL™. “If you’re dyeing a blue, it’s going to be the brightest blue. It has a lot of great qualities.”
“When I don’t get returns then I know it’s a great product,” Lezli continued. “I think the men love it even more.” The shop, that also boasts a location in Summit, also has a selection of men’s apparel that use TENECEL™.
At the Willow St. locations, you can find some of the latest collections that use TENCEL™, including their bestselling jean, The Graduate from AG!
For more information on New York Denim Days and to purchase tickets, visit Denim-Days.com.
For more information about Willow St., visit WillowSt.com.