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#HipNJ Visits Riley Rose

#HipNJ’s Lisa Marie Latino stopped by Riley Rose in Bridgewater to check out the new beauty store for millennials.

The store’s décor is full of Instagrammable moments. It’s like walking through your favorite beauty guru’s profile in real life!

Riley Rose features all the hot products endorsed by leading beauty bloggers, many of which are featured in the #trendingnow section, which you can see below!

Notable products include Me Factory’s cement peel off mask, Dedcool’s unisex fragrance and 7 Wonders’ tundra cranberry anti-aging mask.

There was even a Beauty Bar, where Emily DePalma of The Beauty Bar in Somerville styled Latino’s hair. She used a Beachwaver S1 curling iron ($129), and even taught her some hair tricks that she could do at home. Check out her before and after below!

Think you’ve seen it all? Think again! The store has a candy bar for those of you with a sweet tooth. Grab a snack and get lost in their candy-colored day dream.

Overall, this Forever21 owned shop exceeds expectations. Get ready to make all your Instagram followers jealous and head over to Riley Rose today.