Tag Archives: stylist

Fall Fashion with Priya Virmani

Fall Fashion with Priya Virmani

#HipNewJersey’s own Lisa Marie Latino had the pleasure of shopping with Garden State fashion guru, Priya Virmani! Virmani and Lisa took a trip to Bloomingdale’s Short Hills Mall, where Lisa was styled in the latest fall fashion trends! 

Priya Virmani is the founder of Privée by Priya , which is her style studio, created to help you build your ideal wardrobe. They also help with styling for special occasions, like birthdays, holidays, corporate events, photo shoots, etc. 

Virmani is a proud NJ resident who has always had a passion for fashion! When she was younger, she’d save up all of her allowance just to buy new clothes, and when she couldn’t, she’d take her sisters and create different looks mixing the clothes she had.

For most of Priya’s life, fashion was just a hobby. She went to college, got an MBA, got married, and had two daughters. She worked at a large bank for over ten years and then spent a few more years working in NYC. She also spent five years in Paris, the #1 place for great fashion! Today, she has turned her fashion hobby into a business!

As Priya styled Lisa, she focused not only on trends, but comfort and affordability as well. This is what being a “mixmaster” means. Bloomingdale’s is running the Mixmasters Campaign, where you mix high end brands with low end brands, as well as feminine fashion with comfortable fashion, i.e, a dress and sneakers!

Priya had Lisa rocking snake print, the “chunky sneaker” or “dad sneaker“, plaid, the “midi dress” and the “belt bag” which are all “in” right now and perfect for the season. As you can see, Priya really has an eye for fashion! What I love about her is the fact that she feels “anything goes” when it comes to fashion. She says fashion has no rules!

Make sure you contact Privée by Priya for your next big event. You’ll be sure to turn heads!

heather zwain

Introducing The Bergen County Bible by Heather Zwain

Home is love. Home is family, friends, memories and experiences. It’s a feeling. A moment or several moments. A lifestyle. And for Heather Zwain, home has always been Bergen County.

HEATHERZWAIN.COM was created out of a desire to provide the community with access, insider tips and truthful and relatable information that they have never had before.

“You’ll get a behind-the-scenes look at the professionals and personalities who make this a fabulous place to live, shop, work and dine,” says Creator and Editor-in-Chief Heather Zwain, who spent the last 13 years as the Fashion Editor, Stylist and on-camera personality for Bergen County. “You’ll be in-the-know about everything, trust me.”

Zwain, 34, built her career from scratch at a local magazine and created her brand as the go-to fashion guru for Bergen. She has the expertise, knowledge, experience and connections to provide the community with the best resource guide to celebrate the county, and a little beyond from time to time.

When asked why she chose now to launch a new website, she emphatically replied, “I was unexpectedly laid off from my job and chose to turn a negative into a positive. Starting my own website feels like the natural next step in this new chapter of my life. Bergen County is filled with exciting, sophisticated and fun-loving people who want to stay current on fashion and beauty trends, remain fit and know about the people and places who make this area so wonderful to live in. They want one, convenient source to find out where to eat, play, shop and enjoy their lives. HEATHERZWAIN.COM is that source.”

As part of her purpose, Zwain strives to help others feel confident and stylish. She is a fashion veteran and celebrity interviewer who has talked style and dressed some of the biggest names in the industry including: Tim Gunn, Terron Schaefer, Stacy London, Catherine Malandrino, Stuart Weitzman, Mary J. Blige, Odell Beckham Jr., Lil Kim, Rachel Roy, Ken Downing, Yansi Fugel, Marc Bouwer, David Meister, Mark Badgley and James Mischka, Ivanka Trump, Maks and Val Chmerkovskiy, Eli Manning, Carl Banks, Derek Jeter, Curtis Grandson, Mark Teixeira, Robinson Cano, CC and Amber Sabathia, Justin Tuck, Jeff Feagles, Tate Donovan, Daphne Oz, Johnny Damon, Emme, Kristine Johnson, Chris Wragge, Martha MacCallum, Tracy Wolfson, Lori Stokes, Geraldo and Erica Rivera, Bethenny Frankel, Giuliana Rancic, Elizabeth Gilbert, the RHONJ cast, the Jerseylicious cast, Jay Huguley, Malaak Compton-Rock, Ilya Kovalchuk, Leslie Greene, Guy Bedarida, and many more.

Zwain has enlisted the help of former colleagues and friends, whom she believes provide a wealth of knowledge of style and beauty, fitness and health, dining and entertaining and the culture and history of the county. “I want my site to really help other brands and professionals grow their personal businesses, while all coming together for one great purpose –– to celebrate the community we live in and love,” says Zwain. “There are so many amazing people in Bergen, it’s time to join forces and celebrate them.”

For more on Heather and The Bergen County Bible, visit HeatherZwain.com.