Tag Archives: tips

5 Tips To Utilize Social Media For Your Business #SMDay

By Kenneth Barilari

Today is #SocialMediaDay and #HipNJ is here to help you out with all things social media. We have compiled a list of 5 tips for your business to utilize social media.

  1. Visual Matters.

Generally, a person will judge your page based on how it looks before even reading its content. Tweets with photos get more engagement, and posts on Facebook with images get more as well. Always give each post a featured image, and make your profile image something that represents you well and is pleasing to look at, like a logo.

  1. Headlines

Headlines are very important. If your headlines aren’t interesting, people will not click on your links and will not feel compelled to check out what else your page has to offer. Make your headlines as intriguing as possible, while staying true to the post and not giving too much away.

  1. Share At The Right Time

You want to make sure that you are releasing your content at a good time. You want to be sure people are online and ready to view. To do this, you should schedule your posts to be sent out at a certain time. Try out a few different times throughout the day to see what works best for your audience.

  1. Hashtags

If you are just starting out and want to raise awareness and get people seeing your page, use as many hashtags as possible. With hashtags, people who are interested in what you are posting have an easy way to see it. Don’t be afraid to load up on the hashtags, everyone does it!

  1. Respond

If you receive messages, whether they be positive or negative, always respond as timely as possible. This will raise your credibility, which will help you out in the long run.

Stay tuned for more #SMDay posts!

revenue

Cheldin Barlatt Rumer’s Roadmap to Revenue

Cheldin Barlatt Rumer, CEO and Executive Producer of I-g Creative, wants to help #Hippers successfully launch their businesses with her Roadmap to Revenue series!

Recently she hosted a webinar called “Tell…Not Sell” and lucky for you, #HipNJ was there to get the inside scoop!

Here are some tips we learned on how to turn your concepts into reality without the need for a boring PowerPoint presentation.

1) Figure out who’s in your huddle, in the stands, and who’s your opponent.

It’s important to communicate in your most authentic voice, which is found when you are comfortable. In order to feel comfortable, these are the types of people that you need to learn about:

  • Huddle – Your huddle is the people you sweat with. They understand your business and are willing to put in the work so things make sense. They are objective and always constructive.
  • Season Ticket Holder – These are the people who love you regardless of what you do. They want to hear you’re doing well, but won’t be upset if you tell them otherwise.
  • The Fair Weather Fan – The fair weather fan will wear your jersey when you win, but tell you everything you did wrong when you lose. These people don’t need the details of what’s going on in the huddle.
  • Opponent – Your opponent may be someone who is close to you. They are the people who are first to criticize and make you not want to tell your story.Figure out who belongs where!

2) Tell your story

Be comfortable in your skin and be able to relay your products and service to people. This is easily done using the connect-share-promote approach, otherwise known as an “elevator speech”. An elevator speech is typically three minutes or less and can be broken down into five parts:

  • The Intro – Tell them your name! The more unique your name is the better, so don’t be intimidated. Unique names allow for a special and longer interaction. If they want to work with you they’ll know how to pronounce your name correctly.
  • The What – This is the time to scream your dream. Be specific and be clear on the facts of your business. Confidence is important because if you don’t know what you do, how will anyone else?
  • The Three – Determine 3 things that allow people to be confident in your business. You should know these three things so well they roll off your tongue. These are the things that matter about your business! They are your benefits and your customers return on investment.
  • The Exit – How you leave is just as important as how you enter. Promote yourself! Where can people find/connect with you? Give them your card even if they don’t ask. Lastly, ask for their feedback as it promotes additional conversation.
  • Follow up – If they don’t get back to you, email them. Behave as if you need them because as a small business entrepreneur you DO.  This way of communicating is solely driven by the passion you have about your business so act like you care.

Cheldin offers one-on-one sessions, group sessions, & independent study online courses.

To learn more about the Roadmap to Revenue Series and I-g Creative, visit i-gcreative.com.