With the pandemic hurting small businesses, New Jersey towns are working together to find solutions. Hamilton Jewelers, along with the Siegel family, are launching the Princeton Community Auction to help keep Princeton’s downtown thriving.
Starting Monday, April 20th, the live auction will host items that businesses, civic groups, and residents have donated. All items for auction will have photos, details, and prices listed for interested bidders.
“So many of the small and medium-sized businesses in the greater Princeton area have been devastated by the impact of COVID-19,” says Hank Siegel, President and CEO of Hamilton Jewelers. “…Therefore, our family saw an opportunity to take action.”
In addition to products and items, the Princeton Community Auction will also take donations of experiences or knowledge. For example, restaurants can donate free dinners, or instructors can donate classes. Anyone looking to give to the auction can do so online.
Businesses hoping for relief funds from the auction can apply for a grant on the Auction’s website. Once earnings are counted at the end of May, the funds will be handed out equally.
Hamilton Jewelers will fund all costs and run the auction site during the month-long event. The auction will close May 20th.
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