Category Archives: Jersey Luxe

Hip New Jersey holds the key to unlock the best-kept secrets in local luxe living. Featuring magnificent real estate and extravagant home décor, we’ll take you inside the most luxurious homes and introduce you to the highest-quality fashion, beauty and wellness.

Park Avenue BMW Unveils New Customer-Centric Showroom

Park Avenue BMW, the family-run luxury car destination celebrating its 40th anniversary, hosted a Grand Opening celebration in honor of its all-new showroom, and #HipNJ has all the details!

The new facility houses the area’s largest inventory of new BMWs. Grand Opening attendees were able to enter for a chance to win a pair of his and hers Cartier Tank Anglaise watches as well as a year of BMW payments (up to $500 per month).

“Park Avenue BMW has always put the needs of our customers first, and we are so excited to take that to an even higher level with our new multi-level facility built around the customer,” states Roy Sommerhalter, Jr., President, Park Avenue BMW. 

As a family owned-and-operated business, Park Avenue BMW cares about the future and does its part to incorporate environmentally sustainable practices. Radiant heat flooring in the Service Center uses waste oil that is collected during oil changes and then repurposed. Waste engine oil is recycled on-site and used by high-efficiency burners to create heat, with lower stack emissions than from a single-family home. Additionally, rainwater runoff from the roof is stored in two 4,000-gallon tanks and reused.

“Environmental responsibility is a core value of Park Avenue BMW,” states Sommerhalter, Jr.  “It’s important as a premium facility that we do our part to contribute to our community.”

The new Park Avenue BMW showroom is located at 216 Route 17 North in Rochelle Park. To learn more, click here.

Marcy Benner on Virginia Wolf

Marcy Benner, co-founder of Virginia Wolf, joined Lisa Marie Latino in the #HipNJ studio to discuss the women’s contemporary line.

Benner started Virginia Wolf along with her sister in 2014 to be sold on ShopMaluka.com. Then, it started taking off. “It’s a pretty cool line,” Benner says.

Latino says that the products inspire her to hit the Jersey Shore. Benner did not come empty handed, showing off a piece that would make a perfect beach bag.

Next, she shows a piece from the new knitwear collection. This piece makes for a beautiful scarf or blanket, perfect for the cold NJ winter months.

Most pieces feature inspirational words, such as LOVE and PEACE. Some are even done to support various charities, such as the HOPE collection, with 100% of proceeds going to charity.

To learn more, click here.

Wellness By Roma

Wellness by Roma

#HipNJ’s Lisa Marie Latino met with the Garden State’s newest business owner on the block, Roma Bajaj Kohli of Wellness by Roma!

Roma, a certified yoga teacher and fusion food enthusiast, has developed a wellness journal that guides users (specifically, time-starved moms!) on achieving a holistic lifestyle that encompasses the best mind, body and soul practices.

“I understand that time is of the essence for a lot of people, so I want to help them adapt good habits that will allow them to enjoy a peaceful and energized life,” explained Roma.

Roma knows first-hand on how embracing yoga and organic recipes can help bring about positive changes to one’s life. “I was struggling with my husband working around the clock while I was home with our two children. Being a stay-at-home home, I felt lost. My background was in fashion, but I felt trapped and wondered where my life was going. When I dived full-force into this lifestyle, a part of me was healed.

What Roma couldn’t have predicted was that her new mindset help bring her family closer together. On weekends, the family practices yoga together in their family room and enjoys a healthy meal afterwards. Roma looks forward to these moments more than anything in the world.

For more on Roma, visit WellnessByRoma.com.