Category Archives: Jersey Luxe

Hip New Jersey holds the key to unlock the best-kept secrets in local luxe living. Featuring magnificent real estate and extravagant home décor, we’ll take you inside the most luxurious homes and introduce you to the highest-quality fashion, beauty and wellness.

Star Dog

Do you give a “shirt?”

Star Dog certainly does.  What started out as a small charitable concept is now a booming business helping children in need!

#HipNJ’s Kelly Dillon sat with the founder and owner of Star Dog, Denise Riccotti, to learn more about this stylish organization.

The company was born out of a clothing donation Denise made to an orphanage in Mexico.  The children were ecstatic when they received the brand-new garments, and asked if they could have dogs printed on the shirts.  Thus, a brand was born!

Star Dog’s shirts are made from pre-shrunk, soft spun cotton, and are available in all sizes.  #HipNJ charities that SD is affiliated with include The Valerie Fund’s “Camp Happy Times”; Your Grandmother’s Cupboard; Father English Center and many, many more.

When you purchase a shirt from Star Dog, they in turn donate one back one of their charities.  To pay it forward in a fashionable way, or to learn more about Star Dog, please visit their website.

Fashion Swain

If you are looking for the latest trends in fashion, the hot blog Fashion Swain is a must-visit!

#HipNJ’s Kelly Dillon chatted with the creator of Fashion Swain, Cara Zamorski.  They spoke about the world of blogging, her fashion idols, great shopping spots in New Jersey and more.

Cara explained how she came up with the catchy name of her website:  “I was thinking about how confident I feel when I have a great new outfit on, and it compares to the butterflies of dating someone new.  “Swain” means male lover, so it was a perfect fit for my blog- I feel like I’m having a fling with fashion!”

Fashion Swain’s “Outfit of the Day” posts have been among the sites’ most popular reads.  “Guest Flings”, where followers can submit their own photos of their favorite looks, is a huge hit as well.

Her fashion inspirations include the Kardashians and E! host Giuliana Rancic, just to name a few.

What are Cara’s favorite places to shop in #HipNJ?  “The boutiques are my favorite, and there are so many hidden gems across the state.  My favorite mall store is Express.”

For more on Cara’s takes on fashion, visit FashionSwain.com.

The Property Brothers Welcome Cost Plus World Market

Cost Plus World Market has opened its first store in the Northeast, and they chose to debut in #HipNJ!

The Livingston flagship recently celebrated a monster grand opening that was headlined by celebrity guests, HGTV’s “Property Brothers”.

#HipNJ’s Sam Selvaggio spoke to the guests of honor, Jonathan Scott and Drew Scott, as well as the excited attendees about this great event.

“Its been a heck of a turnout,” said Larry Amos, District Manager of Cost Plus World Market.  “The community has really supported us, much better than I think we’ve even expected.”

“I think the store is absolutely beautiful.  The amount of product is amazing,” said one World Market customer, Annie Sarel.

Cost Plus World Market has been an American staple since 1958, when the first location opened in San Francisco’s famed Fisherman’s Wharf.  The store has unique finds for the home, from stylish furniture and neat room accents, to gourmet food and kitchen needs.  You can even find clothing and jewelry!

Cost Plus World Market’s homey yet motivating vibe is a perfect compliment to The Property Brothers’ brand, which was why they were so happy to help cut the red ribbon!

“We are happy to be in New Jersey, speak with our fans and help out a good cause,” Jonathan Scott said.  (The brothers were collecting nonperishable food to donate to local food banks).

The duo also couldn’t wait to meet our #HipNJ crew!

“I knew you were coming, so I had to look hip,” Drew Scott quipped.

“Where should we go in New Jersey when we leave here?” Jonathan added.  (We made sure he bookmarked us for the next time he’s in town!)

Cost Plus World Market is located at 530 W Mt Pleasant Ave in LivingstonNJ 07039.  For more information, please visit their website.