#HipNJ’s Lisa Marie Latino sits down with Maxwell Cohen so he can tell us all about his skyrocketing product Peelaway Labs.
He saw a problem, so he created a solution. Max Cohen, previously seen on Shark Tank, was once a small business entrepreneur and now has successfully become a life changing contributor to the home health aid and potty training industry. His product, Peelaway Labs, allows you to have clean sheets in seconds. All you have to do is ‘peel away’ the top layer of your multi-functional bed sheet and you’re all done! These fitted sheets are made of soft, absorbent and waterproof material, making you ready for a good night’s sleep. This sheet is made in all sizes and for all uses! Whether it be used for personal or professional use.
Here at #HipNJ, we strongly support and encourage personal and business growth in women everyday!
ETTWomen, co-created by Lynette Barbieri and Vanessa Coppes, also has the same vision and was created to encourage and inspire other women to start their own businesses. Vanessa Coppes stopped by the #HipNJ studio to talk with our Lisa Marie Latino about their exciting event happening on March 1 – 3, the Power of Connections Conference.
“One of the things that we love about ETTWomen is watching business owners flourish. It’s like watching a flower grow!” Vanessa gushed.
ETTWomen has recently opened their own headquarters, located in Morganville. This space doubles as the headquarters of the ETTWomen Foundation, which is a NJ non-profit organization dedicated to offering financial, educational, and planning assistance to female victims of domestic violence, as well as emotional, sexual, or financial abuse. This cozy, comfortable environment is open for members to utilize as well.
“This is a place for women to come to find a welcoming space to either tackle their to-do lists in peace or engage in discussions with other like-minded entrepreneurs,” explained Vanessa. “It is so vital for women to have their own space and be able to dedicate time and passion to their craft.”
In addition to her work at ETTWomen, Vanessa is the founder of V+Co Consulting. For ten years, V+CO has helped to successfully launch the online presence of magazines, businesses and entrepreneurs.
From March 1 – 3, ETTWomen will be holding a weekend retreat for networking and various business workshops at the Asbury Hotel. The The Power of Connections conference will feature bonding, strengthening, and more fun that you cannot miss! To learn more about signing up for the retreat, visit ETTWomen.com. There you can also discover tips and networking advice and workshops.
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New Jersey-based entrepreneur Lisa Ascolese, AKA “The Inventress”, stopped by #HipNJ’s studios to talk with our Maria Falzo about how she found invention success.
For more than 25 years, The Inventress has successfully invented, marketed and launched products on QVC, HSN, EVINE Live, ShopNBC, and continues to bring products to national department stores daily. She is the CEO and founder of Inventing A to Z, a product development company used to assist others who have the desire to create and develop their own product(s) from concept to fruition. Among the high-profile personalities she has worked with include Steve Harvey, #HipNJ’s own Gloria Gaynor, Jasmine Guy, Dionne Warwick, Snoop Dogg and many more!
“I’ve probably been inventing since I’m nine years old,” explained Lisa. “I was just coming up with solutions to issues I was having in using certain things.”
Lisa’s other passion is helping other women. Understanding the difficulties of inventing and entrepreneurship, Lisa was inspired to organize a program that is designed to help women inventors and entrepreneurs reach their goals through mentorship and financial guidance. Thus, she launched a non-profit organization called The Association of Women Inventors and Entrepreneurs or “AOWIE.”
Some of the most iconic products Lisa has successfully brought to market include:
Spot your luggage with “eze!” These colorful bows tie easily to any suitcase or bag, and come four fun designs – red, denim, chevron, and animal print. LugEze BOWS are available in packs of 3-matching designer colors. ($24.95)
The portable gym you can take anywhere! Sit-N-Fit was created to increase the fundamentals of the human body without causing the stress of thinking what, when, where, and how to exercise. Sit-N-Fit gives you great resistance strength, toning arms, chest muscles, back, and shoulders. As seen on HSN, you can get your own for the affordable price of $34.95 at SitNFitWorkout.com.
Perfect Pocket Organizer
One of Lisa’s earlier products, a personal management tool called the Perfect Pocket Organizer, generated $6,000 in sales in less than six minutes (the duration of one QVC segment). The inspiration for this product came while Lisa was in her kitchen and realized there was no organization for her plastic lids. “I thought, ‘this is crazy! I’m an inventor, and I need to design something to keep them all in one space.'” These organizers come in three different sizes and can be hung all different ways.
For more information on Lisa, AOWIE, and to explore getting your own product or ideas started on the path to success, visitInventingAToZ.com.