Category Archives: Business

“Power” Couple: Jeff and Gina Mortman

Often when you think of a franchise or a chain, it’s easy to forget about the individuals behind the operation. After meeting with Jeff and Gina Mortman, there is no way you will be forgetting either them or their incredible dedication to making the Totowa Gold’s Gym a truly special environment.

This “power”-couple, as #HipNJ’s Lisa Marie Latino calls them, have been the proud owners of Totowa’s Gold Gym for two years. But their journey really started six years earlier, as customers.

Jeff, a former marine of 16 years, found himself over-weight and decided to take the first step toward change. He walked through the door of his nearest Gold’s Gym and joined their clientele. His wife, Gina, joined a few months later. Both may have looking to embark on a fitness journey, but this gym would change their lives and send them on an entirely new journey together.

After six years, the couple decided to make the gym theirs. As much as they loved what the location had given to them, they wanted to usher the gym into the 21st Century, so they got to work on updating, while still embracing the iconic Gold’s Gym brand.

The most incredible change was an easy one for the Mortman’s; their Hero’s membership. Any active military, police, fire and EMT personnel receive special pricing. Having an intimate knowledge of the sacrifices these individuals make also prompted the Mortman’s to keep their gym open 24 hours a day during the week.

The Totowa Gold Gym now boasts many other perks and amenities thanks to this couple! They brought in new equipment, added a turfed functional training area, a new spin studio, and a new basketball court, just to name a few! They even doubled the area allotted for childcare, perhaps making it a bit TOO fun. “The joke of the gym is that the moms yell at me all the time…’My kids don’t want to leave!'”,says Jeff.

Jeff and Gina have gone to great lengths to remove road blocks for their members, as evidenced by their 24-hour weekdays and the child care program. They also made sure to give members a huge variety of options for the beginner, the body-builder and everyone in-between.

Their biggest piece of advice, again, comes from their own experience: “Walk through the door”. After all, that was the first step that Jeff took eight years ago, launching this amazing couple on an amazing journey.

To learn more about this location, including how you can get a three-day VIP pass, visit and follow them on social media!

Lynette Barbieri: Helping Women Entrepreneurs


The #HipNJ studio welcomes back Vanessa Coppes, co-founder of ETTWomen!

On this trip to the studio, Vanessa is introducing her business partner, Lynette Barbieri. Lynette has built her career on the power of networking; building strong relationships and connecting with other women entrepreneurs.

Lynette has channeled her ability to bring people together into helping female entrepreneurs achieve their own business goals. She is the co-founder of ETTWomen, which aims to encourage and inspire other women to start their own businesses.

ETTWomen has recently opened their own headquarters, located in Morganville. This space doubles as the headquarters of the ETTWomen Foundation, which is a NJ non-profit organization dedicated to offering financial, educational, and planning assistance to female victims of domestic violence, as well as emotional, sexual, or financial abuse. This cozy, comfortable environment is open for members to utilize as well.

In addition to her work at ETTWomen, Lynette is the founder of LynetteWork. Over the last 20 years, Lynette met “women from all different businesses, all different agencies, all different backgrounds” and wanted to be able to give something back to the expansive network she grew.

LynetteWork offers a wide variety of consultant services, specializing in helping women entrepreneurs. Her site, is an amazing resources for any women thinking of starting her own business, looking to re-brand herself or simply in need of some inspiration!

To learn more about ETTWomen events, like March’s Power of Connection Conference, visit ETTWomen and be sure to follow HipNewJersey on social media.

Smile with Confidence Using Orthique

We can all relate to the struggle of attaining a perfect smile. Thankfully, Steven Hennigan,  Director of Operations for Orthique, sat down with #HipNJ’s Lisa Marie Latino to tell us all about his affordable alternative to  aligners and whiteners. 

Orthique was created to help those who want to realign and whiten their teeth without breaking the bank. Begin your journey to a better smile at one of Orthique’s scan centers where you can get a free 3D scan of your teeth. You will then be contacted by one of Orthique’s Orthodontist from one of their locations in Elizabeth, Berkeley Heights or Whippany  where you and your doctor will develop a custom treatment plan to work your way to having the smile you deserve. Your Orthique kit will be delivered right to your door, containing your aligners, cleaner and a teeth whitener all in one. 

Steven Hennigan and his Orthique team could not have made having a confident smile any easier! 

For more information, visit