Cheldin Barlatt Rumer, CEO and Executive Producer of I-g Creative, wants to help #Hippers successfully launch their businesses with her Roadmap to Revenue series!
Recently she hosted a webinar called “Tell…Not Sell” and lucky for you, #HipNJ was there to get the inside scoop!
Here are some tips we learned on how to turn your concepts into reality without the need for a boring PowerPoint presentation.
1) Figure out who’s in your huddle, in the stands, and who’s your opponent.
It’s important to communicate in your most authentic voice, which is found when you are comfortable. In order to feel comfortable, these are the types of people that you need to learn about:
- Huddle – Your huddle is the people you sweat with. They understand your business and are willing to put in the work so things make sense. They are objective and always constructive.
- Season Ticket Holder – These are the people who love you regardless of what you do. They want to hear you’re doing well, but won’t be upset if you tell them otherwise.
- The Fair Weather Fan – The fair weather fan will wear your jersey when you win, but tell you everything you did wrong when you lose. These people don’t need the details of what’s going on in the huddle.
- Opponent – Your opponent may be someone who is close to you. They are the people who are first to criticize and make you not want to tell your story.Figure out who belongs where!
2) Tell your story
Be comfortable in your skin and be able to relay your products and service to people. This is easily done using the connect-share-promote approach, otherwise known as an “elevator speech”. An elevator speech is typically three minutes or less and can be broken down into five parts:
- The Intro – Tell them your name! The more unique your name is the better, so don’t be intimidated. Unique names allow for a special and longer interaction. If they want to work with you they’ll know how to pronounce your name correctly.
- The What – This is the time to scream your dream. Be specific and be clear on the facts of your business. Confidence is important because if you don’t know what you do, how will anyone else?
- The Three – Determine 3 things that allow people to be confident in your business. You should know these three things so well they roll off your tongue. These are the things that matter about your business! They are your benefits and your customers return on investment.
- The Exit – How you leave is just as important as how you enter. Promote yourself! Where can people find/connect with you? Give them your card even if they don’t ask. Lastly, ask for their feedback as it promotes additional conversation.
- Follow up – If they don’t get back to you, email them. Behave as if you need them because as a small business entrepreneur you DO. This way of communicating is solely driven by the passion you have about your business so act like you care.
Cheldin offers one-on-one sessions, group sessions, & independent study online courses.
To learn more about the Roadmap to Revenue Series and I-g Creative, visit i-gcreative.com.