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Coming to American Dream: The Game Room Powered by Hasbro

Coming to American Dream: The Game Room Powered by Hasbro

American Dream has teamed up with Kilburn Live and Hasbro to create a first-of-its-kind family entertainment concept. The Game Room Powered by Hasbro will begin welcoming guests in 2022.

Anchored by the most iconic Hasbro brands – including Monopoly, GI Joe, My Little Pony, Hungry Hungry Hippos, Clue, Connect Four and Candyland – The Game Room Powered by Hasbro is a one-of-a-kind immersive concept. It will feature a reimagined arcade platform with highly curated midway games, new interactive attractions (such as Skee Golf), and an expertly crafted food and beverage offerings.

Kilburn Live is a market leader in creating large, IP-based, live event attractions. Its productions are designed to be immersive entertainment for the whole family, from cutting-edge live shows to larger-than-life experiences. The Game Room Powered by Hasbro is one of the many expansion efforts from the Kilburn Live team into the static location-based entertainment segment of Live Entertainment.

“American Dream exemplifies big ideas and innovation in the world of entertainment and retail,” Don Ghermezian, the CEO of American Dream, said. “This is why American Dream is the ideal location for Kilburn Live and Hasbro’s newest concept, which will set the standard for Family Entertainment Centers, and we could not be more excited to have The Game Room come to American Dream.”

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Hip New Jersey

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