Jetty and Priority Bicycles are collaborating for a limited edition “Cruise the Coast” product capsule featuring a co-branded beach cruiser and apparel collection designed and printed by the Jetty crew.
Jetty is a surf- and outdoor-inspired fashion brand. Since its unlikely beginnings on Long Beach Island, it has become a favorite nationally. Priority Bicycles is a NYC-based business that produces low maintenance, high style bikes for recreational riders, commuters and adventurers.
The two like-minded companies have teamed up to create an amazing beach cruiser for this summer, perfect for heading up to the beach with a twin-fin under your arm or meeting friends for pizza after a day in the sun.
The special edition Priority x Jetty Coast has a classic beach cruiser vibe with modern upgrades to combat the elements – including a smooth peddling carbon belt drive that requires no maintenance and a rust-proof frame to withstand the salty sea air. Capturing that laid-back, sand and salt lifestyle, there’s also a t-shirt, long sleeve, and a pullover hoodie to celebrate the collab.