As a mother of two, I always welcome all the skincare help I can get. In the case of new Fortify skincare, this is undeniably “next-level self-care” as the brand likes to say. Born out of the challenges of 2020, the new line is clearly what’s needed today, and it will certainly take us far into the future as it’s formulated to both enhance skin and protect it.
“We know the face is where illnesses and viruses like Covid-19 enter our bodies, but the complexion is also delicate and definitely not a place where abrasive anti-bacterial ingredients such as alcohol should be used. As a brand, we also wanted to make a high-quality effective product that would be accessible to as many people as possible,” said David Klar, CEO of Trendsformers and head of the Fortify brand.
Because I’m a busy mom, I don’t have time for complicated beauty routines. Fortify skincare offers a full beauty regimen including a cleanser, moisturizer, serum, face wipes, facemask, under-eye pads and a truly one of a kind facial mist. Each one is powered by ZEOLITE, a mineral clinically proven to slow the growth of dangerous germs and bacteria, as well as other highly effective ingredients like anti-aging collagen and super hydrating hyaluronic acid.