Gentle Monster – the coveted South Korean luxury eyewear brand – will open its first New Jersey boutique at The Avenue at American Dream, expanding the curated collection of fashion available at the unrivaled luxury shopping and dining destination.
Since its founding in 2011, Gentle Monster embraces an experimental and boundary-pushing design philosophy. The
brand’s eyewear categories encompass a wide range of unique products that combine its design philosophy with daily
wearable products detailed with fine craftmanship. This approach is expanded through high profile collaborations with various brands and artists.
Gentle Monster’s daring nature extends to its retail stores, pushing beyond a mere eyeglass store. Gentle Monster will bring its rendition of the future retail landscape to its American Dream flagship.
“We’re excited to open our new flagship at American Dream. The curated environment is a perfect fit for Gentle Monster, as our brand has always been fixated on creating a memorable and unique experience for our customers,” Michael Lee, the managing director of Gentle Monster, said. “We really appreciate the American Dream team for all the support they have shown us, but mostly because of a genuine sense of shared vision on what retail should look and feel like in the future.”
“Gentle Monster’s cutting-edge design and future-thinking approach epitomize where luxury shopping is going,” Don Ghermezian, the CEO of American Dream, said. “It’s the perfect addition to The Avenue’s retail portfolio, and we could not be more thrilled to have Gentle Monster join us.”
The Avenue – American Dream’s luxury retail and dining experience – will make its debut Sept. 17, and Gentle Monster will join The Avenue at American Dream in the coming months.