In times of crisis, communities survive by lifting each other up with whatever they can. That’s why one New York City brand wants to use the power of small business to fight Coronavirus.
Go Dash Dot—who produce stylish, organizational bags—is throwing its weight behind relief efforts. Brand founder Heather Fastov is partnering with Direct Relief, a non-profit that equips medical professionals with resources and equipment.
The partnership program, called “INSPIRE,” will see Go Dash Dot donating the majority of their inventory to front-line medical workers. They’re also raising funds with steep discounts on their website, where 10% of all proceeds will go to Direct Relief.
Go Dash Dot will also be providing free follow-along Instagram workouts to promote staying active in isolation.
The brand first learned the potential of their bags to help medical workers after hearing from one front-line nurse in Nashville, TN. The nurse reached out to let Fastov and company know that the bags’ convenient design allowed her to easily tote equipment, like saline solution and syringes.
Because the bags are machine-washable, they’re also easy to reuse while keeping sanitary. This makes them an asset in a time when other medical supplies are wearing thin.
Go Dash Dot hopes that their efforts can soon expand beyond New York City. With some community organizing, Fastov aims to be able to ship bags across the front lines of the crisis.
“These are uncertain times and there is no right answer here,” says Fastov. “For me, I just want to do whatever I can to help those who need it.”
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