Hey There! I am not sure we have officially met?!
I am Maria Cucciniello Falzo…
I wore my party pants today because I am REALLY excited to be back here with you!
For those of you who don’t know me, I started my career in luxury, retail marketing for companies like Hugo Boss, Neiman Marcus and Saks Fifth Avenue when retail was a happy place. Having grown up in an entrepreneurial family, I started The Hip Event, LLC in 2006, a lifestyle marketing and public relations agency which served big brands on a local level. I represented countless small businesses in New Jersey within fashion, beauty and retail. Our job was to create influential experiences to drive traffic and buzz through partnership and philanthropy. These events resulted in some of the most memorable parties and “I remember when” moments in a pre-pandemic world. Based on all the amazing happenings, collaborations, and friends I met along the way, I co-created Hip New Jersey in 2014 because the landscape of media was changing, and digital platforms and social media was becoming “a thing”. We continued to work side by side with amazing companies and charities while bringing you the best the Garden State had to offer.
On this journey, my personal life was shifting. I got married in 2012, had two amazing boys and began to refocus my work, life balance to be geared towards my family. I took a step back from being everything HIP to being everything my boys needed. I have had a life full of experiences both expected and unexpected. After doing a lot of soul searching this past year, I am finding my voice again. I want to bring you some of whom and what influences me, and I hope you will enjoy hanging out here I can be a positive influence for you.
I am back to working on my own and navigating life on my own while being present for my two greatest joys. I am committed to keeping this smile on my face for me and my boys who are now 7 & 4. This time around, I am focused on bringing you information in 6 areas of life that we always can use more hope, happiness, and health in. Stay tuned for more in #fashion #family #home #celebrations #lifestyle #wellness. Within these areas you will also get to hear from people that inspire me and see what they are up to. Knowing many of them has made me better and can make you better too. I hope that this new version of #HipNJ has you saying to yourself #thismustbetheplace.