Alexandra Daras is the founder and owner of The Pretty Pink Rooster Boutique, an e-commerce site with a brick and mortar location in Bernardsville. Creating The Pretty Pink Rooster was a dream she shared with her dad. Together they had plans of building a boutique designed for women to follow the latest trends without the hefty price tag. She is from Basking Ridge, New Jersey, and today she shared her Local Love with HipNewJersey.com!
What is your favorite local restaurant?
Tsuki in Bernardsville is my go-to for sushi. I have been going there since I was a little girl and have very fond memories there. Ginn the owner, creates unique sushi rolls and is a staple in town.
What is your favorite local boutique?
The Pretty Pink Rooster Boutique in Bernardsville. The Pretty Pink Rooster’s goal is to offer clothing, accessories, and jewelry for “whatever your day brings” – a motto I developed after realizing my clients come to me for help solving problems. From last-minute gifts, to how to accessorize for any occasion, the team at PPR makes your shopping experience fun, easy, and affordable.
Where is your favorite local place for home decor?
The Pretty Pink Rooster features gorgeous Voluspa Candles that are hand-poured in the USA. I also love The Farm at Green Village in Green Village, where I love to get all of my beautiful flowers.
What is your favorite nighttime hangout?
The Bernards Inn in Bernardsville hosts fantastic piano evenings and delicious appetizers while sipping on your eclectic cocktails.
What is your favorite local place to do business?
Taking my team out for a local celebratory dinner is always done at The Station in Bernardsville. Geraldine’s enthusiastic love for our town and the locals comes out in her hospitality and food.
What is your favorite “Made in Jersey” product?
The Pretty Pink Rooster’s INSPIRED® Collection is made and designed in New Jersey. My natural stone bracelets all have unique meanings and are designed to offer a reminder to focus on what’s important in the here and now.
What is your favorite New Jersey downtown district?
My favorite downtown district is definitely Morristown. From the restaurants, to the Mayo Performing Arts Center, it always has something happening.
What is your favorite New Jersey-based service business?
“Leave it to T” Event Planning. Owner, Tina Papetti-Noll plans all of my parties and events both personal and business. It allows me to focus on my clients, while she makes the magic happen for my parties.
How has COVID-19 affected your business?
I voluntarily closed my brick and mortar boutique doors before the mandate was enforced on March 16th for the safety of the community and the PPR Team. We miss seeing our clients daily and helping them in person however, we are grateful we have the ability to assist them virtually through our website and through personal shopping via FaceTime/zoom.
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