In honor of today’s episode of Hip New Jersey on News 12+ hosted from The George Hotel, today’s Local Love is Bobbi Brown. She is a beauty industry titan, world-renowned makeup artist, best-selling author, sought-after speaker, and serial entrepreneur.
Bobbi has returned to her roots as an entrepreneur. Her latest endeavor is EVOLUTION_18, a line of beauty-inspired wellness products. Driven by Bobbi’s insatiable curiosity for all things lifestyle, she also curates the editorial website, justBOBBI.com.
In addition, she and her husband, Steven Plofker, lovingly reimagined The George, a 32-room design-inspired boutique hotel located in Montclair, New Jersey. Today, she shared her favorite New Jersey hotspots with HipNewJersey.com!
What is your favorite local boutique?
Dot Reeder in Watchung Plaza in Montclair. The owner Laura is also a fashion stylist and curates the coolest, simplest clothes.
What is your favorite salon or spa?
The Artists Room in Montclair, because my favorite hair stylist Dana Abzagh works there.
What is your favorite local health and wellness center?
Adapt Physical Therapy has the ever-gifted Payal Patel, who has helped me strengthen my lower back. I feel so much better on a daily basis because of her sessions.
Where is your favorite local place for home decor?
Williams Sonoma in Upper Montclair has everything I need.
Where is your favorite local daytime hangout?
The luxury-boutique hotel THE GEORGE, which my husband and I opened a few years ago. It’s been fully renovated, but we preserved its unique, historic details and outfitted it with a modern and clean design. Plus, there’s always complimentary espresso running.
What is your favorite nighttime hangout?
My bed! But when I do go out, I love the Montclair Golf Club.
What is your favorite local place to do business?
The film, photography studio and event venue The Annex at 18 Label in Montclair is connected to my office, so I love to take meetings there. It’s industrial chic.
What is your favorite “Made in Jersey” product?
Tomatoes in August are simply the best. I get them at the Montclair Farmers Market.
What is your favorite New Jersey downtown district?
Downtown Montclair. It has all the amazing restaurants and shops I need.
What is your favorite New Jersey-based service business?
Allie Rose from TBoyAficionado is my go-to stylist.
How has COVID-19 affected your business?
People are interested in health and wellness, so my supplements line EVOLUTION_18 is doing well via our direct to consumer site. Of course, our retail sales are down because not many are entering stores at the moment.
For all things Garden State, keep checking out HipNewJersey.com!