Jennifer Tripucka is the Founder and Editor-in-Chief of HobokenGirl.com, one of New Jersey’s top lifestyle websites, and Founder of Girl Blog Media, a social media consulting agency and coaching platform for entrepreneurs. She is also the host of Tea on the Hudson, a podcast about Hudson County happenings, news, and local lifestyle topics. For the last decade, she has been living in Hoboken, New Jersey with her husband, rescue Shih Tzu pup, and French bulldog. Today she shared her Local Love with HipNewJersey.com!
What is your favorite local restaurant?
That’s a tough one, as it highly depends on the mood. For a salad, it’s Alfalfa in Hoboken. I usually order from them 3-4x a week, and since they’re closed, I miss them terribly! I also love Panello in Hoboken as a neighborhood joint for some delicious Italian, and Anthony David’s for brunch in Hoboken.
What is your favorite local boutique?
Mint Market in Hoboken, hands down! Such great finds and local gems. It’s owned by 2 local residents. They house an eclectic mix of vintage and contemporary. The number of weddings I’ve worn their stuff too I can’t even count at this point.
What is your favorite salon or spa?
Two01 Hair in Hoboken is amazing. I go to Ashley Branda who is an OG Hoboken Girl for my hair. She is the best. I also love Ashley at Hoboken Dream Nails for nail art!
What is your favorite local health and wellness center?
Om Life Wellness in Jersey City. It’s the best. I recently decided to try my hand at a monthly membership and do monthly infrared saunas and floats. It’s the most relaxing, and enjoyable two hours. It’s detoxifying, calming, and a dose of zen that I can’t get enough of!
Where is your favorite local place for home decor?
Washington General Store in Hoboken is great. They have beautiful finds and gifts galore. It’s owned by a local Hoboken resident and mama.
What is your favorite nighttime hangout?
Antique Bar and Bakery! It has a vibe like you’re in NYC but you’re on Willow Ave in Hoboken. Frank Sinatra used to get his bread from the bakery there (which then moved to Jersey City). The new spot has vintage vibes and the most amazing bread pudding.
What is your favorite “Made in Jersey” product?
Bang Cookies! Anyone that loves me sends me Bang Cookies, it’s my absolute favorite. They’re organic cookies made in Jersey City that are unlike any of ever tasted. Warm a Sea Salt Chocolate Chunk up in the microwave for 10-20 seconds. You can thank me later.
What is your favorite New Jersey-based service business?
Lauren Anzevino Photography. She’s incredible, and a soon-to-be Hoboken resident.
How has COVID-19 affected your business?
At a time when people need the local news and media to keep them informed and show how it’s affecting their community, outlets are on the brink of collapse. At Hoboken Girl, we’re feeling it too. Our audience and viewership have jumped dramatically in the past month (over 400%), while our revenue has decreased significantly. It’s a tough, confusing time.
But, being such a resource for our area, we have adjusted our strategies and made our editorial content COVID-19 focused by sharing updates with the community daily, creating roundups to assist readers with finding resources, helping locals fundraise for various charities, etc. This situation requires immense flexibility as a small business owner, and we’re lucky to have unique ways to adjust our content – through a Virtual Events Guide (instead of physical events), a new job board we’re introducing, an e-commerce portion of our site, and more.
We’ve also been offering free Instagram Stories business shoutouts on our platform to local businesses to help as much as we can, and also featuring them in our comprehensive editorial round-ups. It’s our goal to help both small businesses and the community as much as possible.
On the charity end, we’ve partnered with a local DJ to do Instagram Lives and already have raised over $7000 for the Front Line Appreciation Group. We hope that number only grows!
For all things Garden State, keep checking out HipNewJersey.com!