Dawn Del Russo, fashion blogger and designer, came to the #HipNJ studio to tell Lisa Marie Latino about her new line of Love, Dawn jewelry.
“I wanted it to be kind of, like – after all these years working in this industry – my little signature – like, ‘Love, Dawn’, from me to you – in a way that I can present something that is my first step into my own brand,” Del Russo said.
The new jewelry line is stud earrings made from emeralds.
Emerald is Del Russo’s birthstone. When designing the jewelry, she decided to do some research on emeralds. She learned that royalty used to wear emeralds. She also learned that emeralds were believed to bring love, security and prosperity into people’s lives. Del Russo knew she wanted to use emeralds in the Love, Dawn design after doing this research.
Del Russo wanted to make earrings because, unlike other accessories, they are very easy to wear; they don’t have to be sized like rings or necklaces. She made the jewelry stud earring because she personally always wears stud earrings.
“That was always how I went with my store and everything,” Del Russo said. “I pick stuff out based on what I knew I would wear and why.”
#HipNJ viewers can receive a $300 dollar discount on the Love, Dawn earrings using the code HIPNJ here.
Del Russo advises aspiring jewelry designers to find wholesalers who can educate them on stones (quality, design, ethics, etc.) because she believes the research is the most important part of the business.
Be sure to follow Dawn on Instagram.
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