On this Mother’s Day weekend, #HipNJ introduces you to a group of powerhouse women making waves in a world that was once considered “Men Only.”
Alfa Romeo of Morris County, part of the Celebrity Motor Car Company, has formed an all-female executive team. Play the video above to meet Lara Blanar, General Sales Manager; Amanda Silva, Finance Director; Nancy Cirelli, BDC Manager; Melanie Borden, Vice President of Marketing and Alexandra Kurpiel, Service Manager.
For Alfa Romeo of Morris County’s founder and owner, Tom Maoli, taking this groundbreaking approach to his dealership has paid dividends.
“At Alfa Romeo, we have a general manager that is a woman, we have salespeople that are women, we have people that our working our service department that are women,” explains Maoli. “I have to tell you, productivity has gone through the roof.”
The type of culture that Tom and his executive staff have created at Alfa Romeo of Morris County breeds success not only professionally, but personally.
“Work/life balance is definitely challenging every day. Not only am I mother to two girls [ages 4 and 5], I am also a single mom,” reveals Borden. “One piece that drew me to [Alfa Romeo of Morris County] was the fact that they are so family oriented.”
“We have longtime loyalty to our employees which is key in this industry because customers that come in want to see the same faces; they want to go to someone that they trust. Our team here has created an environment that breeds that kind of comfort,” says Maoli.
While working in a male-dominated industry can come with its obstacles, it’s a welcome challenge to these fearless females.
“As women, we have to conquer the [car] industry and conquer any industry that might be prominently male,” says Cirelli. “We can do anything that a male can do so it’s definitely nice to be part of that revolution.”
Alfa Romeo has always had a passion for driving and technology “to the top.” With this new approach, the luxury Italian carmaker’s “hip” quotient just went through the roof!
For more on Alfa Romeo of Morris County, visit AlfaRomeoOfMorrisCounty.com or stop by to see them at 110 Route 10 West, Whippany, NJ 07981.