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Meet the NEW Connie Dwyer Breast Center

Meet the NEW Connie Dwyer Breast Center

November 1st not only marked the beginning of the Holiday season (too soon?), but for many families affected by breast cancer, the real gift is knowing that November 1st also marked the beginning of an important fundraising campaign that will bring the Connie Dwyer Breast Center, a state-of-the-art breast health facility sponsored by the Connie Dwyer Breast Cancer Foundation, to the Trinitas Regional Medical Center in Elizabeth, NJ.

During each Tuesday in November, there will be pop-up party locations staged at Bloomingdale’s Short Hills. Participants will have the opportunity to engage in different activities for varying amounts of donation. With a minimum donation of $1, visitors will be gifted with Smarties® candy. For a donation of $5, attendees will receive goodies and/or gift cards from partnering brands and businesses, while supplies last. For $10 or more, participants will be entered-to-win a gift from Bloomingdale’s Short Hills.  Anyone who visits the pop-up location will be encouraged to partake in an interactive photo booth that will tie directly to the Trinitas social media awareness campaign running online.  

The campaign will conclude on the national day #GivingTuesday, November 28. On that day, there will be a live Facebook event hosted by New York Giants legend Ottis Anderson and other guests that will encourage viewers to donate funds through the Trinitas Health Foundation website portal.

Donations to the campaign will be collected all month long, and every bit counts – Donate today! And for more information about the Connie Dwyer Breast Cancer Foundation, visit CDBF.org.

Posted By

Lisa Marie Latino

Lisa Marie Falbo (Latino) is CEO and executive producer of Long Shot Productions, a full-service media production company based in Fairfield, New Jersey. Latino’s career has produced numerous commercial, corporate, and entertainment programs that have taken her throughout the United States as well as Europe. In 2014, Latino co-launched Hip New Jersey a lifestyle program featuring the latest trends around the Garden State. She serves as the television show’s executive producer and host. Hip New Jersey can be seen on HometowneTV, NJ on Air and HipNewJersey.com. Latino has appeared on a wide variety of local television, network cable, and radio shows, including TLC’s Cake Boss, SNY’s Oh Yeah and on WFAN Sports Radio. She also works in-season for the New York Giants Radio Network, and has served as an adjunct broadcasting professor at Seton Hall University. In 2016, Latino added published author to her lofty resume with the release of her debut novel, Ten Years Later. In 2017, “TYL” won Best Fiction at the Independent Authors Book Expo. Latino graduated from Montclair State University in 2006 with a degree in broadcasting and speech communication.

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