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NJ’s Women Entrepreneurs Find Footing with WCEC

NJ’s Women Entrepreneurs Find Footing with WCEC

With the COVID-19 crisis hitting small businesses hard, there’s no better time to reevaluate and re-imagine. Now, one New Jersey nonprofit is helping women entrepreneurs across the Garden State come back from quarantine better than ever.

The Women’s Center for Entrepreneurship Corp., or WCEC, is a coalition providing female business owners with resources and support. Their mission is to encourage women-led small businesses across the state and help them to succeed, especially in tough circumstances.

The 12-month PowerUp program helps businesses tailor a growth plan to their specific needs, with teams meeting monthly to discuss their strategies. The counseling is currently available at a reduced rate due to COVID-19.

In addition to helping women get started, the WCEC’s PowerUp program helps established businesses flourish to their full potential. Their latest success story, The Dessert Ladies in Stirling, NJ, is proof that even coronavirus can’t stop a great team.

Mother-daughter team Geraldine and Lindsay Keogh co-founded The Dessert Ladies in 2010. They specialize in helping companies show employees their appreciation through delicious, customized treats from cookies to cakes and plenty in-between.

After stepping up as the VIP dessert caterer for the NJ/NY Super Bowl, they even expanded the catering branch of their business. Now with help from WCEC, they’ve achieved stable footing—and are opening a second kitchen to deal with their high demand.

β€œWe are thrilled that PowerUp has success stories like The Dessert Ladies which shows how important professional networks are for female entrepreneurs…especially during turbulent times,” says WCEC Board President Alyce Hackett in an online statement.

Beyond PowerUp, WCEC has a suite of webinars about how small businesses can weather the storm of COVID-19—and even come back stronger. From marketing and e-commerce to funding and navigating the stimulus, WCEC has something to offer everyone.

For more on WCEC, be sure to visit their website.

For everything Garden State, keep up with HipNewJersey.com!


Image courtesy of the Women’s Center for Entrepreneurship Corp.

Posted By

Bridget McAllister

Born and raised in Scotch Plains, Bridget McAllister studied Television, Radio & Film at Syracuse University before returning to New Jersey in 2019. With a passion for multimedia production and a background in nonfiction and journalism, she loves learning more about all that goes on in her home state. In her spare time, she enjoys drawing, painting, and writing for pleasure.

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