José Eber
Beauty, Events, Jersey Luxe, Scene & Heard

José Eber Salon NJ Grand Opening

The drinks were pouring, the music was bumping, and #HipNJ was welcomed to the glamazon.

José Eber Salon NJ in Short Hills opened its doors with a fabulous party, and #HipNJ‘s Kelly Dillon was on the star-studded scene.

The industrial chic salon interior housed big names, impeccable style, and abounding New Jersey pride.

“I am very excited to be in Jersey, this is a dream come true for me,” Creative Director Yoav Tauber said. “I love the people of Jersey, they are very fashionable. I love their hair, I love their makeup, and I love their fashion altogether.”

José Eber himself attested to the hard work and all the creative minds behind the scenes of the grand opening, although neither hard work nor creativity are likely estranged to Eber with his work in the styling chair. Ultimately, he was filled with pride on this special day.

“The José brand has stood for quality and high power and we wanted that chic feel and we wanted to bring a brand to New Jersey,” Owner Marc Farbstein said.

“Luxurious,” “glamorous,” even “glamalistic” attendees raved.

The only thing more grand than the interior and the opening itself was the hairstyles on display and of course, that the salon is here to stay!

For more information, visit JoseEberNJ.com.

Rising Stars

Transmedia at Montclair State University

Students at Montclair State University were at the cutting edge of information sharing this school year, where they- and #HipNJ– learned all about transmedia.  

Transmedia takes storytelling to a whole new level! By utilizing multiple platforms, information can be distributed to people in any way imaginable. It is a collaboration of social media, print, websites, products, television, and so much more.

“You can’t just exist on the planet anymore, you need to exist in every facet,” said transmedia student, Christian Proscia. “You need to be on Facebook, you need to be on Twitter, you need to be on Instagram, you need to have a Youtube channel.”

The concept of transmedia can be taken beyond the classroom; it can be utilized by every business to extend their reach to a wider audience. It encourages people to delve deeper into an idea and act as a participant instead of a onlooker. Transmedia is used to create collective sources of information that are engaging and immersive, creating an experience for the user.   

“The biggest takeaway is seeing how interconnected everything is,” said student, Chris Heintze. “What you do on one platform, you want to continue onto another platform and make sure everything works in a cohesive group.”

The Montclair State University students were pushing the envelope with new, creative ideas. From creating a virtual board game and developing apps, to making Facebook pages for specific characters in their story, they thought of out-of-the-box ways to reach their audience.

If you’re a looking for a new way to promote your business or ideas, this is must-see segment!

#HipNJ Cares, Charity

Cara Zamorski: Home For Good Dog Rescue

IMG_5247-e1432748237409-1

As some of you may already know by her pictures on my blog, FashionSwain.com, this is Cassie Mae. I often write about her. She’s our chihuahua/pug mix that we adopted from Home For Good Dog Rescue. My husband and I brought her home almost 3 years ago, when she was 3 months old. Having and caring for Cassie has brought such peace and joy to us. Our lives have changed for the better and we couldn’t be more grateful for this precious gift that we have received.

Cassie was rescued by Home For Good from a high-kill shelter in Georgia. The number of homeless dogs and cats in the south is overwhelming. They are found dumped on the sides of roads, in dumpsters, or anywhere people just leave them to die. This is why I wanted to stress how important the choice of rescuing is, and tell you a little bit more about Home For Good, and why they are such an incredible organization.

HFG-logo-12-300x266-1

Home For Good Dog Rescue is a non-profit rescue organization that was established in Summit, NJ, with their offices in Berkeley Heights. They are 100% foster based. They rescue dogs from high-kill shelters in Georgia and South Carolina, and transport them here to NJ. The rescued dogs are placed with loving foster homes until they are adopted. Over 3,500 dogs have been rescued and Home For Good still continues to save lives.

197546_4820222302873_1728415903_n-1

This is Cassie the day we brought her home. Her rescue name was Marcia. She was only 5 pounds and had not even seen the inside of her new home yet. I remember how strong our bond had grown over time as we had gotten to know and trust each other. As someone who has adopted from Home For Good, I can personally attest that they are a very reputable organization. Cassie has been in great health since day one, and I’ve heard nothing but great things about HFG from other dog owners who have adopted as well.

If you are considering adding a new addition to your family, please visit the Home For Good website and adopt a dog that needs a home. They also accept donations, are always in need of volunteers, and host fundraising events.

I’m so very grateful for all that they do and all of the lives that continue to be saved. Thank you Home For Good, for bringing me the most amazing gift I’ve ever received.

Cara Zamorski is a New Jersey-based fashion and beauty expert.   Having worked for some of the biggest fashion and cosmetic companies, Cara brings her years of experience to FashionSwain.com.

Live Hard, Work Hard, Play Hard.