Everyday is filled with endless opportunities and possibilities. There is always something new popping up in the world around us, and there is always another company opening its doors with the hope of a bountiful future. 8Fold Integrated Creative Works is that stepping-stone which leads those driven hopefuls down the right path towards triumph.
8fold is a Morristown, NJ-based, client-driven “8gency” that focuses on giving their clients the right tools to bring their branding and marketing to life. HipNJ’s Melisa LaTour sat down with Jennifer LoBianco, founder of 8fold, and discussed how her company has helped numerous New Jersey businesses achieve maximum results.
Jennifer expressed the three most important factors 8fold takes into consideration when working on a marketing campaign: Knowing the customer/audience; identifying and understanding the competition; and measuring company traffic. By arming themselves with this information, and integrating creative thinking and problem solving into their strategies, 8fold charters the most direct path to prosperity.
One of 8fold’s many success stories is Crossfit of Cranford, NJ (where this interview took place); they doubled in size in just a year and a half after coming on board with Jennifer and her partner, Brad Leszczynski.