Rising Stars: ETTWomen

#HipNJ‘s Lisa Marie Latino presented at the ETTWomen Workshop, and talked about the importance of incorporating video into business marketing plans.

Lisa Marie’s presentation was held at Fireside in Marlboro, and over 50 women (including ShoreTV NewJersey’s Janine Strafaci) attended.

“What makes us hip is that we don’t complete with each other, we empower each other”, proclaimed Judy Banks of Balance Your Life.

Lisa Marie, who owns Long Shot Productions as well as co-running #HipNJ, gave the following tips:

TIP 1: When brainstorming for your video, think outside the box. Don’t be so rigid and traditional. Have fun with your message, and come up with something completely original that is short and to the point.

TIP 2: Your videos should look professionally produced. Even if you create the content yourself, it should be structurally sound. Do not cut corners just for the sake of saving money. Hiring a reputable production company will ensure the best result. They will work with you on scripting, storyboarding, production, and post-production.

TIP 3: Plan ahead on how you will market your video content. Videos just don’t get uploaded to YouTube and become viral on their own. You must share on your social media channels and get your audience involved.

TIP 4: A great way to get your customers involved is by staging an online contest. Offer a prize for submitting and showing how they use your product or service, in a video. You load the winning entry on YouTube and share across social media.

TIP 5: Use video as a key part in your communications. Instead of having a phone call with a potential client, use Skype or another service to connect. Having that virtual “facetime” will strengthen your bond and help seal the deal!

The Entrepreneurial Think Tank for Women, formerly ETTM, helps women build businesses “holistically”, covering every angle the successful entrepreneur needs.  ETTWomen’s mission is to connect like minded women to network with intention, build relationships, learn from and support each other.

“Our annual retreat is a little bit more personal, where the women come to connect on a deeper level,” explained co-founder Vanessa Coppes.

“It’s working on yourself, on your business, and we’re setting the stage for an amazing 2015,” added co-founder Lynette Barbieri.

For more information on ETTWomen, log onto