Owner and chief technologist of SF-X.com Small Business Solutions, Shane Skwarek, spoke with #HipNJ on his input on taking HipNewJersey.com to the next level.
This stay at home dad’s small boutique technology consulting agency specializes in working with mostly small businesses, startups, new entrepreneurs, and nonprofit organizations.
He was first exposed to #HipNJ through his relationship with #HipNJ’s Lisa Marie Latino when they worked together with Long Shot Productions. He saw our company grow from the ground up, from what was once an idea to what is now a successful social media source that provides what is up and coming in NJ.
Our original website was overgrowing its use; with too many stories, traffic build up, and the framework of the website wasn’t designed to support the growth that #HipNJ was getting. That’s where Skwarek came in!
He wanted to optimize two things; make our website super mobile-friendly and make it quick. We wanted our website to be able to load fast and be viewable on a phone, tablet, and PC. Our main goal for our website was simplicity for our viewers. We organized our content to put main stories first, but also be able to navigate easily through our website and see everything. With Skwarek’s help we were able to create a more high functioning search browser where we organized topics into categories. We provide an easy way to navigate and find events for everyone.
Skwarek liked that #HipNJ focuses on the people, “HipNJ puts the spotlight on other small businesses around the state.” There are industries that you may not have known existed, but #HipNJ will bring light to them.
Our new website, with the help of Skwarek, gives a feel good energy and atmosphere to all our viewers! Check our their website here!
For all things Garden State, keep checking out HipNewJersey.com.