In honor of Breast Cancer Awareness Month, Bloomingdale’s has held The Pink Campaign for the past 13 years, this year being the 14th. Throughout the those 13 years, Bloomingdale’s has donated over $12 million to the fight against breast cancer. They plan to add to that amount this year. The purpose of this campaign is to raise money for cancer research, support, and awareness. This year, like the others, Bloomingdale’s will be supporting The Breast Cancer Research Foundation, The Carey Foundation, and the Marisa Acocella Foundation.
There will be three classes held this month in which the proceeds will go towards Bloomingdale’s partnering charities. On Saturday, October 6th, Bloomingdale’s teams up with POE yoga for a morning yoga class. On Saturday, October 13th, Bloomingdale’s will be teaming up with Orangtheory Fitness for a morning, total body workout class, focusing on endurance, strength, and power. Finally, on October 20th, Bloomingdale’s collaborates with Everlast for a morning boxing class where you can train like a pro! Tickets are on sale now!
The Pink Campaign is not limited to these classes. You can also contribute to the cause by shopping! From now through October 31st, you charge a $15 fee on your Bloomingdale’s credit card, which will benefit The Breast Cancer Research Foundation, The Carey Foundation, and the Marisa Acocella Foundation. Once you do that, if you spend $150 or more on qualifying purchases, with your Bloomingdale’s credit card online or in store, you will receive a Give Pink, Get More card worth up to $250, which can be used online or at any Bloomingdale’s store. Visit the Bloomingdale’s website for more information.
Not only is Bloomingdale’s raising money and awareness for breast cancer, but they’re also rewarding us for doing so. You get to help a great cause, shop, and get active. This campaign definitely does a good job spreading awareness, which is what we need to push the fight against breast cancer. Programs like this are what keeps hope alive. Let’s Give Pink and Get More with Bloomingdale’s!