New York Denim Days (September 22-23) continues to connect the dots between denim insiders and denim lovers with the latest players to join its ranks: title sponsor TENCEL™ branded fibers by Lenzing and musical guest/vintage denim purveyor Nikki Lane.
“We are pleased to be returning to New York Denim Days as a sponsor and bringing ‘TENCEL™ Feels So Right’ to consumers,” said Tricia Carey, TENCEL’s director of global business development. “It is amazing to see denim enthusiasts discover how trees are made into jeans and feel the comfort of TENCEL™ Denim.”
Derived from nature, Lenzing’s TENCEL™ Denim is made from sustainably harvested trees, to provide softness and performance with a low impact on the environment. As title sponsor, TENCEL™ will create a shop-in-shop stocked with a selection of garments using its fiber from top brands, including 3X1, Mavi, Reformation, Godfather of Denim and more.
“TENCEL™ [lyocell] is not only a beautiful fiber that makes for incredible denim, it is one of the most important fibers in the denim industry and is helping to make the denim industry more sustainable and environmentally responsible,” said Andrew Olah, one of the organizers of New York Denim Days.
On September 23, Denim Days will take to the streets of Manhattan for an open-to-the-public denim bazaar that will shut down 18th Street between Sixth and Seventh Avenues. The day-long event will feature vintage dealers and artisans, food trucks, festival games and musical entertainment.
Nikki Lane, the Nashville-based country singer/songwriter and proprietor of the vintage boutique High Class Hillbilly, will headline the free Denim Days outdoor concert. Shoppers and fans can purchase her hand-selected vintage offerings inside the Denim Days festival.
New York Denim Days Festival Highlights:
+Denim Speaker Series
The denim industry is full of inspiring people – from designers and makers to activists, renegades and innovators. Denim Days will welcome a selection of speakers from within these ranks for our Denim Talks speaker series featuring Q&As, panels and lectures. Confirmed speakers include Abrima Erwiah, whose brand Studio 189 just won the CFDA + Lexus Fashion Initiative. Full speaker roster to be announced shortly.
+Denim Book Store // Denim Author Book Signings
We’re welcoming a fresh crop of denim books to New York Denim Days. Come and meet authors including Amy Leverton (Denim Dudes, Denim: Street Style, Vintage, Obsession), Doug Gunn and Roy Lucket (Worn x Kingpins, The Vintage Showroom: An Archive of Menswear); Nick Williams (Denim Branded: Jeanswear’s Evolving Design Details) and more. The New York Denim Days book store will be stocked with these and other denim-related titles.
Dates and times for individual book signings will be announced soon.
+Atelier & Repairs Design Competition
Cult-favorite brand Atelier & Repairs is an initiative to eliminate the world’s excess, one stitch at a time. They have a mission to not create anything new, but instead transform what already exists. For Denim Days, Atelier & Repairs will challenge students of New York City’s Fashion High School to transform a $5 T-shirt into a garment of their own design. The winner will receive a mentorship by Atelier & Repairs creator Maurizo Donadi.
+Fashion Week Pop-Up Shops
Those wanting a sneak-peek of New York Denim Days can visit pop-up shops at New York Waterway terminals during New York Fashion Week (September 6-14). Throughout this activation, tickets will be available for purchase along with a variety of denim grab-and-go items.
New York Denim Days is an event for all ages. Tickets are $10 to attend. Students are admitted for $5 and kids under 12 attend for free. To purchase tickets, go to Denim Days Tickets. Ticket holders will also receive discounted rides to and from the festival courtesy of LYFT.
New York Denim Days – September 21-23
September 21: Denim Legend Talks (invitation only)
September 22-23: Denim Days Festival
Metropolitan Pavilion, 125 West 18th Street
Tickets: $10
Students: $5
September 23: Denim Days New York Street Fair
West 18th Street, between Sixth and Seventh Avenues
Free admission
About Denim Days Festival:
New York Denim Days and Nashville Denim Days are based on Amsterdam Denim Days. The new editions will act as a spotlight on the global denim scene from completely New York and Nashville perspectives by uniting the denim community and consumers, addicts and aficionados, and brands and buyers to celebrate their unique denim passion. New York Denim Days and Nashville Denim Days are initiated by House of Denim and organized by Modefabriek in collaboration with Kingpins Show and the fashion recruitment & consultancy HTNK.
www.denim-days.com
To learn more about New York Denim Days, please contact:
Maria Falzo
Marketing Director
E-mail: Maria@kingpinsshow.com
For questions, please contact:
Tricia Carey
Global Business Development
E-mail: t.carey@lenzing.com
About TENCEL™
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Footwear, TENCEL™ Intimate and TENCEL™ Luxe.
Featuring botanic origin and biodegradable quality, TENCEL™ Modal and TENCEL™ Lyocell fibers can enhance breathability of fabrics and have minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. Through moisture management, TENCEL™ Lyocell fibers absorb moisture efficiently. With less available moisture formed on the surface of the fiber for bacteria to grow, TENCEL™ Lyocell fibers provide a less favorable environment for bacterial growth, offering better hygienic qualities. Moisture management and thermal regulation fiber properties can be found in TENCEL™ Home and TENCEL™ Active branded fabrics.
Fibers used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely TENCEL™ Modal and TENCEL™ Lyocell, both cellulosic fibers are produced via responsible production processes and are compostable and biodegradable. TENCEL™ Modal and TENCEL™ Lyocell are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program.
About Lenzing
The Lenzing Group is a world market leader headquartered in Austria, which operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.
Lenzing’s quality and innovative strength set global standards for cellulose fibers. With 79 years of experience in fiber production, the Lenzing Group is the only company in the world which is able to produce significant volumes of all three cellulose fiber generations – from the classic Lenzing Viscose® branded fibers to the Lenzing Modal® branded fibers and the TENCEL® branded lyocell fibers. In 2016, Lenzing introduced the Refibra™ branded lyocell fibers, a product innovation based on recycled cotton scraps.
The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as the most sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active to a lesser extent in the fields of engineering and plant construction.
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Disclaimer: The above financial indicators are derived primarily from the IFRS consolidated financial statements of the Lenzing Group. Additional details are provided in the section “Notes on the financial performance indicators of the Lenzing Group”, in the glossary to the Annual Report and in the consolidated financial statements of the Lenzing Group.
