Philip Petracca, founder and CEO of Fizzics, joined Lisa Marie Latino in the #HipNJ studio to discuss the revolutionary draft beer system.
About four years ago, Petracca and co-founder David McDonald were having a draft beer and got into a discussion on why beer tastes so good when it is fresh from the tap. “Ten months later, we developed the technology that utilizes sound waves and pours the beer under pressure,” Petracca says. “What we’ve done is make the foam taste delicious.”
The campaign kicked off on Indiegogo, making a quarter million dollars. The pair found success elsewhere as well, specifically on ABC’s Shark Tank. “It was a tremendous experience,” Petracca recalls. “We ended up doing one of the highest deals ever on the history of the show with Mark Cuban and Lori Greiner.”
All of this has been done out of the Garden State.“We’re proud to be born and raised in New Jersey,” Petracca states before giving us a demonstration, which can be seen in the video above!