Tag Archives: marketing

2018 New Jersey Digital Marketing Conference 

This year, the New Jersey Digital Marketing Conference (NJDMConf) presented by SEMGeeks is taking over the shore, and #HipNJ has the scoop!

We spoke with Conference Planning Committee members Aimee Mnich, Christina Diecidue, Pete Schauer and Chris Delany to learn more about the event, taking place Friday, July 20 at Bell Works in Holmdel.

Founded on innovation and creativity, NJDMConf has become the premiere marketing industry event in the tri-state area. Gathering like-minded thought leaders, NJDMConf was put in place to educate individuals on the latest digital trending topics, provide valuable networking opportunities, and allow a community to come together and share industry tips relevant to building up a brand.

The group saw a need for a marketing-focused event in New Jersey. However, it has since become much more widespread.  “Although it is a Jersey-based event, it has become larger than that because of the talent we bring in,” the committee states. People are coming in from across the country to attend.

NJDMConf is a full-day of thought-provoking lectures from industry leaders. These knowledgeable digital marketing professionals are interested in sharing their experiences, providing valuable insight into how they became successful, and showing you the tools needed in order to do so. Both collaborative and fun, innovators from all over the state will flock to the shore area in search of understanding trending digital topics imperative to growing their business. Speakers include Dani Toth from Google and Ty Lingley of Unbounce. “We work with a lot of talented people internally and through our partners, so we are able to cultivate great speakers,” the committee says.

Anyone can purchase tickets. Whether you are a business owner looking to learn more about digital marketing, or a college student, you will leave with knowledge to use to your advantage.

 To learn more and to purchase tickets, click here. For our #HipNJ readers, use code HIPNJ10 for 10% off your ticket!

Giotto Advertising Takes Home Best in Show at The 50th Annual Jersey Awards

Giovatto Advertising received The Best in Show Award at the NJ Ad Club’s Jersey Awards at Cedar Grove in Kearney, New Jersey on June 6.

Giotto Advertising is a Paramus based advertising agency that offers complete start-to-finish advertising strategies including digital marketing, audio & video production and PR among other services. They won for their Cannabis World Congress and Business Expo commercial. In addition, they also received Best Television/Video honors as well as seven more awards.

For the past 50 years, the awards honor the best advertising, marketing and public relations work from agencies across the state. A total of 350 guests joined in celebrating the year’s best projects and campaigns. Overall, the NJ Ad Club presents 289 awards in consumer, trade, traditional, online and social media categories.

The evening started with a cocktail hour where the guests could also view the entries from the finalist agencies. During dinner, Herb Barry, of Interstate Outdoor, and cohost Terrie Carr of the Beasley Media Group announced the winning entries.

Among the evening’s biggest winners were: the Gruskin Group of Springfield with 19 total awards, MarketSmith of Cedar Knolls with 14 and Boonton based S3 Agency with 13. The CI-Group of Whitehouse, won eight awards, including Best Collateral. Mahwah based DSM Group took home six Jersey Awards, including Best of Social Media. A full list of the winners can be found here!

The NJ Ad Club fosters and strengthens the interests of the advertising business in the State. It represents its membership on a national level providing a cohesive group network for all industry professionals. Additionally, it promotes professional development and supports the study and industry of advertising, marketing, design and communications.

revenue

Cheldin Barlatt Rumer’s Roadmap to Revenue

Cheldin Barlatt Rumer, CEO and Executive Producer of I-g Creative, wants to help #Hippers successfully launch their businesses with her Roadmap to Revenue series!

Recently she hosted a webinar called “Tell…Not Sell” and lucky for you, #HipNJ was there to get the inside scoop!

Here are some tips we learned on how to turn your concepts into reality without the need for a boring PowerPoint presentation.

1) Figure out who’s in your huddle, in the stands, and who’s your opponent.

It’s important to communicate in your most authentic voice, which is found when you are comfortable. In order to feel comfortable, these are the types of people that you need to learn about:

  • Huddle – Your huddle is the people you sweat with. They understand your business and are willing to put in the work so things make sense. They are objective and always constructive.
  • Season Ticket Holder – These are the people who love you regardless of what you do. They want to hear you’re doing well, but won’t be upset if you tell them otherwise.
  • The Fair Weather Fan – The fair weather fan will wear your jersey when you win, but tell you everything you did wrong when you lose. These people don’t need the details of what’s going on in the huddle.
  • Opponent – Your opponent may be someone who is close to you. They are the people who are first to criticize and make you not want to tell your story.Figure out who belongs where!

2) Tell your story

Be comfortable in your skin and be able to relay your products and service to people. This is easily done using the connect-share-promote approach, otherwise known as an “elevator speech”. An elevator speech is typically three minutes or less and can be broken down into five parts:

  • The Intro – Tell them your name! The more unique your name is the better, so don’t be intimidated. Unique names allow for a special and longer interaction. If they want to work with you they’ll know how to pronounce your name correctly.
  • The What – This is the time to scream your dream. Be specific and be clear on the facts of your business. Confidence is important because if you don’t know what you do, how will anyone else?
  • The Three – Determine 3 things that allow people to be confident in your business. You should know these three things so well they roll off your tongue. These are the things that matter about your business! They are your benefits and your customers return on investment.
  • The Exit – How you leave is just as important as how you enter. Promote yourself! Where can people find/connect with you? Give them your card even if they don’t ask. Lastly, ask for their feedback as it promotes additional conversation.
  • Follow up – If they don’t get back to you, email them. Behave as if you need them because as a small business entrepreneur you DO.  This way of communicating is solely driven by the passion you have about your business so act like you care.

Cheldin offers one-on-one sessions, group sessions, & independent study online courses.

To learn more about the Roadmap to Revenue Series and I-g Creative, visit i-gcreative.com.