Tag Archives: new jersey

Jeffrey Zurofsky On Entrepreneurship In The Culinary Arts

New Jersey native Jeffrey Zurofsky, Co-founder and Partner of ‘wichcraftand Co-host of Bravo TV’s “Best New Restaurant,” sat down with Joanna Gagis on “Life & Living” to discuss entrepreneurship in the culinary arts.

The Fort Lee native says that it is important to teach young entrepreneurs to grow. “If you do not repeat the mistakes you make, and learn from them and move forward, you will grow.” He cites the phrase, “only make new mistakes.”

“Best New Restaurant” acts as a way for restaurants to compete in the hopes of being known as the best new restaurant. This show is different than others of the same genre because it shows the restaurant staff in their own environment, chronicling the everyday challenges of running a business.

“You see them in their own environment, working in their own conditions,” Zurofsky states. “Every contestant on the show said that the competitions that we had given them were some of the toughest challenges they had.”

Zurofsky says that growing up, he learned how to cook from the television programs he would watch in his New Jersey home. “I learned how to cook from PBS.”

Believing that good food should be more accessible than just at fine dining restaurants, Zurofsky opened ‘wichcraft, a sandwich shop based on ingredients from the farmer’s market.

To learn more about Jeffrey Zurofsky, check out his profile on BravoTV.com. To learn more about ‘wichcract, head over to their website.


Leisure Summer Walking

By: Andrea Fasciano
Walking is the perfect way to unwind after a long day. Luckily the #GardenState has some beautiful parks with walking paths. Here are some #NewJersey parks so you can appreciate this gorgeous summer weather.

1. Essex County Verona Park, Verona

2. Hartshorne Woods Park, Atlantic Highlands

3. Holmdel Park, Holmdel

Enjoying a beautiful scenery before the storm ??

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4. Sussex Branch Trail, Sussex

Footbridge on the #sussexbranchtrail near #Jeffersonlake in #northjersey #hiking #trails #naturewalk

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5. Natirar, Chester

6. Tourne County Park, Boonton

Our hike to view the NYC skyline before Joe peed his pants…

A photo posted by Emily Lovelidge (@elovelidge) on

7. Henry Hudson Trail, Monmouth

8. Laurel Acres Park, Mount Laurel

#laurelacrespark #geese #bathtimeover #njdiaries

A photo posted by Sanjana Nayak (@sanj_nayak) on

9. Lawrence Hopewell Trail, Lawrenceville

National Bagelfest Day

By: Andrea Fasciano

July 26th marks National Bagelfest Day thanks to Murray Lender, owner of Lenders Bagels! #HipNJ has you covered with the best bagel shops around the Garden State so you don’t miss out on the celebration.

1. Hot Bagels Abroad, Montclair

2. O’Bagel, Hoboken

3. Bagel Barn, Princeton

4. Wonder Bagels, Jersey City

5. Teaneck Road Hot Bagels, Teaneck

6. Brooklyn Bagel & Deli, Randolph

7. Bagful O ‘Bagels, Lafayette

8. Bagel Masters, Shrewsbury

9. Bagel Basket Café, Spring Lake

10. Kosher Bagels Supreme, Springfield

11. Bagels-4-U, Springfield