Tag Archives: new jersey

food truck

Food Truck Frenzy!

What does a food truck have that fast food doesn’t? Quality, culture, flare, and cuisine that actually tastes good!

Food on wheels is gaining popularity all throughout the nation and lucky for us #Hippers, we get in on the fun all spring long! Here’s your guide to just some of the food festivals going on this summer right here in the Garden State:

Just Jersey Fest
Where: Waterloo Village Concert Field
When: May 7th, June 18th

Food Truck Festival
Where: Lurker Park
When: May 15th

Jersey Shore Food Truck Festival
Where: Monmouth Park
When: May 28th, 29th, 30th

JerseyFest Food Truck Mash Up
Where: Meadowlands Racetrack
When: June 4th

Atlantic City Food Truck Festival
Where: Brighton Park, Claridge Hotel
When: June 18th, June19th

vue

Vue Magazine Launch Party

#HipNJ spent the night by the Hudson River celebrating Vue Magazine’s launch party at Waterside in North Bergen.

Founder and editor Jason Underberg calls Vue a “high-end lifestyle magazine” that caters specifically to North Jersey. In an area filled with high class, the “point of Vue” is to highlight real life aspects of luxury living and keep the entirety of the magazine as authentic as possible.

Vue strives to supply the latest news to the affluent population of North Jersey and gives exclusive insight into cars, products and everything in between. Underberg’s CEO experience at his first magazine publication, The Digest, gives great hope for a bright future of Vue.

Co-founder and director Brian Kovener says: “Bergen County is one of the most luxurious areas of the US. There wasn’t a medium to deliver that to the population until now.”

The launch of the opulent magazine was celebrated with a beautiful view, great food, and hand rolled cigars.  Sponsors that participated in the event included Dilusso Beverly Bills, Ketel One Vodka and more.

In the inaugural Spring 2016 edition, luxe women are given the latest insight into spring colors from Neimen Marcus with a $2,395 outfit. And the upscale gentlemen are catered to with a first look at the Rolls Royce Dawn.

Pick up your copy of Vue at any high end car dealership or retailer, or check it out online at VueNJ.com!

nyx cosmetics

Amanda Ensing Unveils NYX Cosmetics to #HipNJ!

#HipNJ is in love with the new NYX store at Willowbrook Mall of Wayne!

This one-of-a-kind store combines the worlds of makeup and 21st century digital fun. NYX consumers can get lost at the NYX Beauty Bar, where they can choose from a number of different of-the-moment tutorials (i.e. strobing, ombre lips, etc.) and then re-create those looks using alongside their favorite beauty influencers/vloggers! Consumers can create their own custom eye makeup palettes at the NYX Shadow Bar in-store, or pick the best formula for their pout at the NYX Lip Bar.

We recently chatted with YouTube beauty expert Amanda Ensing on her go-to NYX products, her amazing rise to viral fame, and her experience opening up NYX’s first New Jersey location.

#HipNJ: What are your favorite NYX products to use?
Amanda Ensing: My favorite NYX products are the NYX HD concealer and the NYX liquid suede lipstick in soft spoken.

#HipNJ: Talk about your time unveiling the NYX Willowbrook store.
The Willowbrook store was incredible – it’s literally makeup heaven. I love the concept of the lip and eyeshadow bar because you are able to customize to you are liking.

#HipNJ: What sets NYX product apart from all the rest?
NYX is unique in that it’s always innovative in creating new episodes while staying affordable. The quality is never compromised.

#HipNJ: How did you get started doing makeup tutorials on YouTube?
I got started in my dorm room in college. I was trying to figure out how to do my makeup and wanted to document the process. I would upload a video once a week as I tried out products.

#HipNJ: How did you grow your audience?
I grew my audience by staying consistent. I provide content regularly and I think my passion shines through. I love creating looks and informing beauty lovers of hot new products.

The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain. Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months.

For more information, visit NYXCosmetics.com.