Tag Archives: new jersey

nyx cosmetics

Amanda Ensing Unveils NYX Cosmetics to #HipNJ!

#HipNJ is in love with the new NYX store at Willowbrook Mall of Wayne!

This one-of-a-kind store combines the worlds of makeup and 21st century digital fun. NYX consumers can get lost at the NYX Beauty Bar, where they can choose from a number of different of-the-moment tutorials (i.e. strobing, ombre lips, etc.) and then re-create those looks using alongside their favorite beauty influencers/vloggers! Consumers can create their own custom eye makeup palettes at the NYX Shadow Bar in-store, or pick the best formula for their pout at the NYX Lip Bar.

We recently chatted with YouTube beauty expert Amanda Ensing on her go-to NYX products, her amazing rise to viral fame, and her experience opening up NYX’s first New Jersey location.

#HipNJ: What are your favorite NYX products to use?
Amanda Ensing: My favorite NYX products are the NYX HD concealer and the NYX liquid suede lipstick in soft spoken.

#HipNJ: Talk about your time unveiling the NYX Willowbrook store.
The Willowbrook store was incredible – it’s literally makeup heaven. I love the concept of the lip and eyeshadow bar because you are able to customize to you are liking.

#HipNJ: What sets NYX product apart from all the rest?
NYX is unique in that it’s always innovative in creating new episodes while staying affordable. The quality is never compromised.

#HipNJ: How did you get started doing makeup tutorials on YouTube?
I got started in my dorm room in college. I was trying to figure out how to do my makeup and wanted to document the process. I would upload a video once a week as I tried out products.

#HipNJ: How did you grow your audience?
I grew my audience by staying consistent. I provide content regularly and I think my passion shines through. I love creating looks and informing beauty lovers of hot new products.

The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain. Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months.

For more information, visit NYXCosmetics.com.

Delsea Drive-In Theatre

Delsea Drive-In Theatre

#HipNJ takes it old school with New Jersey’s only drive-in movie theater!

Get ready for some serious nostalgia, you guys. Delsea Drive-In Theatre takes you back to a time where 3D and IMAX movies didn’t take a toll on your wallet. Though they’re a dying breed, there is no reason for them to be less fun than they used to be. Whether you are on a date or with the family, drive-in movie theaters allow you the comfort of your own car. Not being stuck in a movie theater allows you to enjoy your company, laugh at the parts you’re not supposed to (don’t worry, we’re all guilty), and check those ever-important notifications on your phone. Plus, it’s cheaper! At Delsea Drive-In Theatre, double features are guaranteed and triple features are a special treat. Seeing two movies (and possibly three) for the price of one at a regular theatre is almost unheard of.

Enjoy the finer things in life by simplifying them. Now that the weather is warming up, it may be time for you to take a step back in time and take your first adventure of the summer. Located in Vineland, the theatre is only an hour drive from Atlantic City!

Don’t forget to check what movies are playing at delseadrive-in.com before you go.

vital

Montclair’s Vital

#HipNJ‘s Cara Di Falco sat down for lunch at Montclair‘s Vital with Chef Kwame Williams to hear about his family’s journey through the restaurant world!

Kwame’s sister Nataki sparked the roots of this restaurant in Montclair. Having years of finance experience and his prior experience in the kitchen, she was sure they would have a hit on their hands.

Kwame got his culinary start and received a degree from the Institute of Culinary Education in New York City, then continued on to receive much of his experience from 4 star restaurant The Ryland Inn.  Kwame works endlessly to perfect and master his recipes and is always daring to try something new.

With a fresh juice bar and many meat and dairy free options, Vital has specially crafted their menu to cater to a larger audience through all meals of the day!

In the interview Kwame tells us “the health aspect is in the Jamaican culture very heavily with the roots and the juicing and the fresh fruits.” All dishes are hand prepped from scratch in the kitchen, never artificial and never frozen.

The Williams sibling trio prides themselves in being one of the very few sit down Jamaican restaurants unlike many takeout franchises. Their goal is to bring healthy and fresh traditional food to the table with a resort ambiance.

Alongside the restaurant business, Kwame donates much of his free time introducing healthy foods to children through Edible Schoolyard and speaking at schools.

For more on Vital, visit their website.  And for more on Cara’s visit to Vital, visit CaraDiFalco.com to view Vital’s curried cauliflower recipe!