Tag Archives: New York Denim Days

Willow St.

TENCEL™ Visits Willow St. in Morristown

The New York Denim Days Festival is happening on September 22nd and 23rd, and the excitement is spreading among #HipNJ‘s fashionistas! We recently met up with Tricia Carey, the director of global business development for TENCEL™ by Lenzing, at Willow St. in Morristown.

Lenzing’s TENCEL™ Denim uses sustainably harvested trees to provide softness and performance with a low impact on the environment. As title sponsor of New York Denim Days, TENCEL™ will create a shop-in-shop stocked with a selection of garments. This will be done using their fiber from top brands,  including 3X1, Mavi, Reformation, Godfather of Denim and more.

At Willow St., Tricia spoke with its owner, Lezli Salz-Bradley, about how she feels about carrying TENCEL™ in her stores and what she likes most about it.

“It’s definitely how it feels. It’s flowy, it’s always soft, and the color takes well,” Lezli said of TENCEL™. “If you’re dyeing a blue, it’s going to be the brightest blue. It has a lot of great qualities.”

“When I don’t get returns then I know it’s a great product,” Lezli continued. “I think the men love it even more.” The shop, that also boasts a location in Summit, also has a selection of men’s apparel that use TENECEL™.

At the Willow St. locations, you can find some of the latest collections that use TENCEL™, including their bestselling jean, The Graduate from AG!

For more information on New York Denim Days and to purchase tickets, visit Denim-Days.com.

For more information about Willow St., visit WillowSt.com.

new york denim days

The First Annual New York Denim Days

#HipNJ, get ready to cross the Hudson River for the fashionista event of the fall!

An exciting festival called Denim Days will be hitting New York City’s streets from September 30th to October 1st. Founders Eric Goldstein and Andrew Olah introduced the Denim Days festival to Amsterdam in 2014. Since then, it has become a staple event for denim fans and fashion lovers. The first annual New York Denim Days seeks to celebrate New York’s take on the versatile thread we all love to wear.

The city’s denim culture will be displayed on Saturday and Sunday, and everyone from fashion bloggers to families are invited to show off their own unique style.

The festival will not only feature live entertainment, food trucks, art, and kids activities, but also pop up shops, vintage showrooms, workshops, and exhibits—all showcasing the indigo process. Over forty-five established brands will be attending, some offering limited edition collections, including BLKSMTH, Jean Shop, Levi’s Made & Crafted, 3×1, and more. Some highlights include live dyeing of denim by Sayaka Toyama, and on-site jean repairs by denimrepair.com, a site dedicated to fixing your favorite blue jeans in an eco-friendly way.

Denim Days’ expansion from Amsterdam to New York proves how eager consumers are to understand what they are wearing. For those in the denim community, it is a chance to share their craft and educate others about the art. Interactive displays from denim brands as well as lectures from experts allow for this opportunity. New York Denim Days lets consumers connect with the people who make the clothing they love. It is a revolutionary event for fashion.

The first day of the event will be hosted at Metropolitan Pavilion. Tickets are available at denim-days.com/ny/tickets for $10 and at the door for $15. Students are $5 with valid identification. Denim Days will conclude at the 18th street festival, in between 6th and 7th avenue, and is free to visit.

Updates on New York Denim Days can be found at @denimdaysfestival on Instagram.