The Mall at Short Hills today announced that longtime shopping center executive Sarah Williams has joined the center as general manager. Additionally, media executive Lori Silver has been named marketing and sponsorship director.
In the general manager role, Williams will use her more than 25 years of industry experience to oversee property management, retailer and community relations, and marketing.
“The Mall at Short Hills has for decades been the dominant shopping destination in the suburban metropolitan New York market,” said Williams. “Over the last few years, the center has become even stronger in terms of luxury tenants and emerging brands making this a very exciting time to join the team.”
Williams returns to Taubman from The Irvine Company where she served as senior director of partnership marketing. Prior to her time there, she worked in senior marketing roles for Taubman and served in varying capacities at Jones Lang LaSalle and General Growth. Williams is a graduate of Ohio Wesleyan University and is a member of the International Council of Shopping Centers. She succeeds Jamie Cox who moved back to the west coast to pursue another opportunity.
Reporting to Williams is Lori Silver, who brings more than 20 years of experience in marketing and media sales to the marketing and sponsorship director role. She is responsible for marketing programs, events, and sponsorship activities for the center. Prior to joining The Mall at Short Hills, Silver was the executive director of interiors and bridal for Modern Luxury Media and served as an associate publisher for Condé Nast. She is a graduate of Boston University. Silver succeeds Janet Cesario who retired from the position in late 2020.
Leslie Trifone, who has served in various marketing roles at the center since 1999, has been promoted to manager of marketing and sponsorship reporting to Silver. Trifone is a graduate of Ramapo College of New Jersey.
About The Mall at Short Hills
The Mall at Short Hills is the dominant fashion and luxury destination in the suburban metropolitan New York market. The shopping center is one of the few in the United States with the prestigious combination of Neiman Marcus, Nordstrom, Bloomingdale’s, and Macy’s under one roof. It also boasts a critical mass of luxury tenants, including Burberry, Bvlgari, Cartier, Chanel, Dior, and Hermès, to name a few. For more information visit www.shopshorthills.com.