By Kenneth Barilari
Today is #SocialMediaDay and #HipNJ is here to help you out with all things social media. We have compiled a list of 5 tips for your business to utilize social media.
- Visual Matters.
Generally, a person will judge your page based on how it looks before even reading its content. Tweets with photos get more engagement, and posts on Facebook with images get more as well. Always give each post a featured image, and make your profile image something that represents you well and is pleasing to look at, like a logo.
Headlines are very important. If your headlines aren’t interesting, people will not click on your links and will not feel compelled to check out what else your page has to offer. Make your headlines as intriguing as possible, while staying true to the post and not giving too much away.
- Share At The Right Time
You want to make sure that you are releasing your content at a good time. You want to be sure people are online and ready to view. To do this, you should schedule your posts to be sent out at a certain time. Try out a few different times throughout the day to see what works best for your audience.
If you are just starting out and want to raise awareness and get people seeing your page, use as many hashtags as possible. With hashtags, people who are interested in what you are posting have an easy way to see it. Don’t be afraid to load up on the hashtags, everyone does it!
If you receive messages, whether they be positive or negative, always respond as timely as possible. This will raise your credibility, which will help you out in the long run.
For additional tips, we suggest listening to digital marketing podcasts to learn how others stay ahead in the social media game.
Stay tuned for more #SMDay posts!