With social media leading the way in online advertising, it’s the premiere frontier for brands. Now, new platform Waldoo aims to revolutionize how companies can reach their audience online.
Brands have a lot of incentive to pursue influencers, social media users who amass huge followings; an influencer’s sheer range of visibility can make their seal of approval a great asset. With many influencers filling specific niches, finding the right influencer to cut an advertising deal with is crucial.
While many influencers manage their deals on their own via social media messaging, a huge inbox of both business inquiries and fan mail can become overwhelming. A dizzying volume of DMs can easily mean that interested sponsors get buried—and an opportunity is missed on both ends.
Enter Waldoo, an online platform to help brands and influencers find their match-made-in-heaven. First, Waldoo asks interested brands to answer questions about their target demographics. The app then sorts brands with influencers whose viewership aligns with the brand’s goals.
Waldoo is the brainchild of 24 year-old New Jersey native Michael Barbieri. Raised in Freehold, he first noticed this specific need while studying at Georgian Court University. Running a modest game streaming page with friends, Barbieri says they received proposals for sponsorships and ambassadorships from companies—but direct messaging could be disorganized and confusing.
Thus arrived the inspiration for Waldoo: if influencers and brands had a private venue to talk directly, the process could be more streamlined! Barbieri has also stated that he hopes Waldoo can allow smaller, more independent influencers to maintain their independence from agencies.
The app is currently in its beta stage, and is already receiving positive reviews and notable press. Whether you’re a business owner or considering the influencer path, keep your eyes on Waldoo!
To learn more about Waldoo—or to sign up—be sure to check out their website.
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